Final Exam Flashcards
(163 cards)
A global evaluation toward some object or issue is a _____
a) Belief
b) Attitude
c) Theory
b)
_____ is a piece of information (facts or opinion) about something
Belief
What are the two dual attitudes?
Automatic and deliberate
Automatic attitudes are ___ and ____, deliberate attitudes are ____ ___ ___
implicit and fast, carefully thought out
Leaning away from something is an example of _____
An embodied attitude
Who created the mere exposure effect?
Robert Zanjon
Mere exposure effects states that simply:
Being exposed repeated to something over and over is enough to make you like it
Operant conditioning is the repeated pairings from neutral stimulus that evokes a conditioned stimulus. True or False?
False- it is the idea that ppl are more likely to to repeat rewarded behaviours, and less likely to repeat punished behaviours
In Pavlov’s study, the dogs mouth watering was the _____, and the meat powder was the _____
1) unconditioned response (naturally occured)
2) unconditioned stimulus ( naturally evokes a particular response ie mouth watering)
In Pavlov’s study, the neutral stimulus was ____, the conditioned stimulus was the ____, and the conditioned response was the ____
the bell, sounds of the bell, dogs mouth watering to sound of bell
People learn through observing how others behave, and through imitating others.. This is the….
Social learning theory
What is polarization?
Peoples attitudes become more extreme the more they reflect on them.
What are the 3 elements in the POX theory?
the person, the other person, and the attitude object
I like my social psychology professor, hate my exams, but so does my professor. Is this postitive or negative according to the balance theory?
Positive (negatives cancel out to make positive)
I use ____ to convince myself that working hard and suffering is worthwhile
Effort justification
What is cognitive dissonance?
Conflicting thoughts that cause psychological discomfort
3 year old Davis sees his dad shaving and begins to cover his own face with shaving cream, this is an example of:
a) classical conditioning
b) operant conditioning
c) social learning
d) verbal learning
c)
Post decision dissonance involves ____ the attractiveness of the chosen alternative and ____ the attractiveness of rejected alternatives
increasing, decreasing
Cognitive dissonance theory predicts that when there is little external justification for having performed an act, dissonance will be ___ and attitude change will ___
a) high; occor
b) high; not occur
c) low; occur
d) low; not occur
b) high, not occur
People were paid either $20 or $1 to complete a boring task. The people who were paid ___ rated it more enjoyed as a way to ____
$1, rationalize (cognitive dissonance theory)
The A-B problem is the___
problem of inconsistency between attitudes and beliefs
Planning to do a behaviour makes someone more likely to do it. True or False
True according to the Behavioural intentions theory
What sort of conditionning do advertisers use to sell their products?
Classical- pairing their products with attractive celebrities
Attitudes can be formed and changed through __, ___, and __
Classical and operant conditioning, and observational learning