final exam

Question 1

What is style?

Answer 1

the characteristic or distinctive appearance of a garment

Question 2

What is fashion?

Answer 2

a style that is accepted by the majority of a group at any one time

Question 3

What is High Fashion?

Answer 3

a new style accepted by fashion leaders

Question 4

what is Mass fashion or Volume fashion

Answer 4

Widley accepted styles

Question 5

define design

Answer 5

a particular/Individual interpretation, version, or treatment of a style

Question 6

what is style number

Answer 6

each individual design produced

Question 7

What is taste?

Answer 7

prevailing opinion of what is/what is not appropriate for a given occasion

Question 8

Define Classic

Answer 8

a style/design that satisfies a basic need and remains in general fashion acceptance for an extended period of time

Question 9

what is a Fad?

Answer 9

a fashion that is taken up with great enthusiasm for a brief period of time

Question 10

What is a trend?

Answer 10

a general direction/or movement

Question 11

what is silhouette

Answer 11

overall outline, contour, shape, or form

Question 12

what are Details?

Answer 12

details are the individual elements that give a silhouette its form/shape

• also trimmings, length, width, shoulder, waist, sleeve, treatment

Question 13

What is texture?

Answer 13

the look or feel of material, woven or non woven

Question 14

What is color

Answer 14

rank, profession or preference

Question 15

What are the 5 stages of the life cycle of fashion

Answer 15

Introduction 
Rise
Acceleration/massed acceptance 
Decline 
Obsolescence

Question 16

define the “Introduction” stage of the fashion cycle

Answer 16

Fashion Innovators purchase from the retailers who “lead” fashion

Question 17

Define the “rise” stage of the fashion cycle

Answer 17

fashion leaders purchase from traditional retailers in their “better” departments

Question 18

Define the “Acceleration/massed” acceptance stage of the fashion cycle

Answer 18

fashion followers purchase from traditional retailers in “moderate priced” departments or “mass merchants”

Question 19

define the “Decline” stage of the fashion cycle

Answer 19

fashion followers may purchase a few items at greatly reduced prices from discounters

Question 20

define the “obsolescence” stage of the fashion cycle

Answer 20

NO ONE IS BUYING! You can’t give it away!

Question 21

What are the 5 principles of fashion??

Answer 21

1. Consumers establish fashions by accepting or rejecting the styles offered
2. Fashions are not based on price. Just because something is expensive does not mean it will be successful
3. Fashions are evolutionary in nature, they are rarely re revolutionary
4. No amount of sales promotion can change the direction in which fashions are moving
5. All fashions end in excess

Question 22

What is market segmentation

Answer 22

market segmentation is made up of 
geographic
demographic
psychographic 
and behavior

Question 23

What is Geographics?

Answer 23

Where people live

Question 24

what is Demographics?

Answer 24

age, gender, family size, family life cycle, income, occupation, education, religion, ethnicity

Question 25

What is Psychographics?

Answer 25

lifestyles and attitudes

Question 26

What are the 4 major factors affecting fashion?

Answer 26

Market segmentation Economic development sociological characteristics psychological attitudes

Question 27

What are the 5 basic psychological factors that influence fashion?

Answer 27

1. Boredom 2. Curiosity 3. Reaction to convention (rebellion or adherence) 4. Need for self assurance/confidence 5. Desire for companionship

Question 28

What is disposable income?

Answer 28

money left after paying taxes (take home pay)

Question 29

What is discretionary income?

Answer 29

the money that an individual or family can spend or save after buying necessities - food, clothing, shelter, and basic transportation

Question 30

what are SWANKS and DINKS

Answer 30

Single Women And No Kids, Dual Income No Kids

Question 31

What Factors are Accelerating the movement of fashion

Answer 31

``` widespread buying power leisure time increased education improved status of women technological advances sales promotion seasonal change ```

Question 32

What factors are Retarding the movement of fashion?

Answer 32

habit and custom religion sumptuary laws reductions in consumer buying power

Question 33

What are the theories of fashion adoption

Answer 33

downward-flow theory (trickle down theory) horizontal-flow theory (mass market theory, Trickle across) upward- flow theory (trickle up theory)

Question 34

What are the advantages and disadvantages of a SOLE Proprietorship (single owner)?

Answer 34

``` Advantages: Ability to keep all profits simple to form and easiest to dissolve ownership flexibility Disadvantages: Unlimited financial liability limited capital management deficiencies lack of continuity ```

Question 35

What are the advantages and disadvantages of a Partnership (few owners)?

Answer 35

``` Advantages: Ease of formation Greater financial capacity than sole proprietorship less red tape than corporation Disadvantages: Unlimited financial liability interpersonal conflicts lack of continuity if partner dies harder to dissolve than sole proprietorship ```

Question 36

What are the advantages and disadvantages of a Corporation (INC.) (Many Owners)

Answer 36

``` Advantages: Limited financial ability Specialized management skills Greater financial capacity than other forms of ownership Economies of larger scale of operation easy to transfer ownership Disadvantages: difficult and costly ownership form to establish and dissolve Tax disadvantages legal restrictions depersonalization ```

Question 37

What is Zeitgeist?

Answer 37

a trend characterized by representations of traces from the past

Question 38

What is Greige Goods?

Answer 38

fabric that has received no preparation, dyeing, or finishing treatment. After having been produced by any textiles process