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Flashcards in Final Exam Deck (24)
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1

What ISN'T employee relations also known as?

Community Relations

2

What is organizational culture?

An organizations history, approach to decision making, treatment of employees, and how it deals with the public.

3

Who is primarily responsible for organizational culture?

Management

4

One reality of employee communications

There is a link between open communication and manager satisfaction with their roles.

5

What is NOT a broad topic that is frequently chosen by successful internal media?

Clarification

6

Timelines, _______, noteworthiness and human interest are the criteria that can help evaluate a topics worthiness.

Scope

7

What does it mean to know the community?

Knowing your community will ensure your campaign and goal success by tailoring it to them.

8

What is cause related marketing?

Ties to a company and it's product to a cause; corporate responsibility.

9

What tactic are activists NOT known to use?

Fundraisers

10

Circle all the ways that companies can handle situations involving community activists.

Speak, Keep, Dont

11

Consumer relations is a direct reflection of a corporation’s _________ about its ____________ in general.

Values; Business

12

names or titles that describe the consumer affairs functions?

Public Affairs, Consumer Relations, Consumer Advocate, Customer Relations

13

In 2008, approximately what percent of all media consumed was digital?

50%

14

List one (1) of the concepts that describe a facet of how public relations and marketing can work together to build consumer trust and loyalty while selling the product

CORPORATE SOCIAL RESPONSIBILITY is a demonstration of a company's commitment to its neighbors, consumers, and others to be a good citizen.

15

What is an integral part of almost every integrated communications plan?

Websites

16

Which regulatory commission affects financial public relations?

Securities and Exchange Committees

17

Audiences for Investor Relations

Financial Media and Financial Analysts

18

Why are annual reports prepared?

Both A&B

19

What does PAC stand for?

Political Action Committee

20

What is Lobbying?

Businesses and organizations attempts at affecting legislation and regulation.

21

What are governmental public relations officers

Both A& B

22

Which statement below is one (1) of the strategies the governmental public relations practitioners may adopt?

Practice preventive maintenance

23

When it comes to the CEO, what are public relations practitioners divided on?

If the CEO should serve as the chief spokesperson

24

List three (3) of the steps a company can use to recover its reputation and restore credibility.

Take the heat- leader first, Communicate tirelessly, Don't underestimate your critics and competitors