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College Mass Communication > Final Exam > Flashcards

Final Exam Flashcards

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1
Q

muckrakers

A

reporters who used a style of early-twentith century investigation journalism that emphasized a willingness to crawl around in society’s much to uncover a story

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2
Q

general interest magazines

A

types of magazines that address a wide variety of topics and are aimed at a broad national audience

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3
Q

pass along leadership

A

the total number of people who come into contact with a single copy of a magazine

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4
Q

subscription readership

A

those who have subscribed to a certain magazine plus single copy sales

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5
Q

tabloids

A

a newspaper having half the size of a newspaper, typically popular in style and dominated by headlines, photographs, and sensational stories

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6
Q

women’s magazines and politics

A

was always important stuff geared towards different issues

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7
Q

product placement

A

the advertising practice of strategically placing products in movies, tv shows so that the products the products appear as apart of a story’s set environment

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8
Q

subliminal advertising

A

a term that refers to hidden or disguised print and visual messages that allegedly register on the subconscious, creating false needs and seducing people into buying products

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9
Q

spam

A

a computer term referring to unsolicited email

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10
Q

plain folk pitch

A

an advertising strategy that associates a product with simplicity and the common person

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11
Q

snob appeal

A

an advertising that attempts to convince the consumers that using a product will enable them to maintain or elevate their social station

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12
Q

bandwagon effect

A

incorporates exaggerated claims that everyone is using a particular product, so you should too

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13
Q

hidden fear appeal

A

plays on a sense of insecurity, trying to persuade consumers that only a specific product can offer relief

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14
Q

irrational advertising

A

tries to create product name recognition by being annoying or obnoxious

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15
Q

demographics

A

the study of audiences or consumers by age, gender, occupation, ethnicity, education and income

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16
Q

psychographics

A

the study of audience or consumer attitudes, beliefs, interests, and motivations

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17
Q

story board

A

a blueprint ro roughly drawn comix stip of a proposed advertisement

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18
Q

viral marketing

A

short videos or other content that marketers hope will quickly gain widespread attention as users are it with friends online or by word of mouth

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19
Q

media buyers

A

the individuals who chose and purchase the types of media that are best suited to carry a client’s ads and reach the targeted audience

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20
Q

saturation advertising

A

inundating a variety of print and visual media with ads aimed at target audiences

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21
Q

public relations

A

the total communication strategy conducted by a person, government or anyone attempting to reach and persuade its audience to adopt a point of view

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22
Q

propoganda

A

A COMMUNICATION STRATEGY THAT TRIES TO MANIPULATE PUBLIC OPINOIN TO GAIN SUPPORT FOR A SPECIAL ISSUE, CAUSE, ETC.

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23
Q

press releases

A

announcements written in the style of news reports that give new information about an individual, a company, or an organization and pitch a story idea to the news media

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24
Q

video news release

A

the visual counterparts to press releases; they pitch story ideas to the TV news media by mimicking the style of a broadcast news report

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25
pubic serve announcements
reports or anouncements carried for free by radio and TV stations that promote government programs , educational projects, voluntary agencies, social reform
26
pseudo events
circumstances or events created solely for the purpose of obtaining coverage in the media
27
lobbying
the process of attempting to influence the voting of lawmakers to support a clients or someones best interest
28
astro turf lobbying
phony grassroots public affairs campaigns engineered by public relations firms; Lloyd Bentsen
29
greenwashing
disinformation disseminated by an organization so as to present an environmentally responsible public image.
30
pinkwashing
most often used to describe various forms of cause marketing
31
shouting fire doc.
free speech and first ammendment
32
monopoly
an organizational structure that occurs when a single firm dominates production and distribution in a particular industry, either nationally or locally
33
oligopoly
a few firms control most of an industry's production and distribution sources
34
limited competition
a market with many producers and sellers but only a few differentiable products with a particular category
35
direct payment
the payment of money
36
indirect payment
the financial support of media products by advertisers, who pay for the quantity or quality of audience members that a particular medium attracts
37
hegemony
the acceptance of the dominant values in a vulture by those who are subordinate to those who hold economic and political power
38
synergy
the promotion and sale of a products throughout the various subsidiaries of a media conglomerate
39
cultural imperialism
the phenomenon of american media, fashion, and food dominating the global market and shipping the cultures and identities of other nations
40
media effects research
the mainstream tradition in mass communication research, it attempts to understand, explain, and credit the impact or effects of themes media on individuals and society
41
cultural studies
the approaches that that try to understand how the media and culture are tied to the actual patterns of communication used in daily life; these studies focus on how people make meanings, apprehend reality, and order experience through the use of stories and symbols
42
propoganda analysis
the study of its effectiveness in influencing and mobilizing public opinion
43
pseudo polls
typically call in, online, or person in the street nonscientific polls that the news media use to address a question of the day
44
hypodermic needle model
attmepted to explain media effects by arguing that the media figuratively shoot their powerful effects into unsuspecting or weak audiences
45
selective exposure
audiences seek messages and meanings that corresponds their preexisting beliefs and values
46
selective retention
the phenomenon where audiences remember or retain messages and meanings that correspong
47
uses and gratifications model
usually employing in depth interviews and surgery questionnaires, that argues that people use the media to satisfy various emotional desires or intellectual needs
48
scientific method
studies phenomena in systematic stages; includes research problem, review that research, develop hypothesis, determine design, collect info, analyzing, interpretation results
49
random assignment
ensures that every subject has an equal chance of being placed in either the experimental group or control group
50
survey research
method of collecting and measuring data taken from a group of respondents
51
longitudinal studies
research studies that are conducted over long periods of time and often rely on page government and academic surgery database
52
correlations
observed associations between two variables
53
content analysis
studying and coding media texts and programs
54
social learning theory
suggests a link between the mass media and behavior
55
mean world syndrome
to describe a phenomenon whereby violence-related content of mass media makes viewers believe that the world is more dangerous than it actually is
56
agenda setting
says that when the mass media pay attention to particular events or issues, they determine, the major topics of discussions for individuals in society
57
cultivation effects
the idea that heavy television viewing leads individuals to perceive reality in ways that re constant with the portrayals they see on tv
58
spiral of silence
people who hold minority views on controversial issues tend to keep their views sielnt
59
third person effect
people believe others are more affected by media messages than they are themselves
60
textual analysis
method for closely and critically examining and interpreting the meanings of culture
61
audience studies
cultural studies research that focuses on how people use and interpret cultural content
62
political economy studies
an area of academic study that specifically examines interconnections among economic interests, political power, and how that power is used
63
public sphere
those places where people come together regularly to discuss social and cultural problems and try to influence politics
64
two step flow model
ideas flow from mass media to opinion leaders, and from them to a wider population
65
encoding/decoding
encoding is the process of putting a sequence of characters (letters, numbers, punctuation, and certain symbols) into a specialized format for efficient transmission or storage. Decoding is the opposite process -- the conversion of an encoded format back into the original sequence of characters

College Mass Communication (1 decks)

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