Final Exam Flashcards
(24 cards)
What are the four tiers of the PR Process?
- Research
- Planning (Policy/Handbook and Strategies: press release, call, and press conference)
- Communication
- Evaluation
What are places a PR professional could work?
- Press releases
- Press Conferences
- Pitch story ideas
- Event planning
- Web copy, social media
- Write reports
- Speeches
- Letters
- Info. packets
1o. Newsletters/Publications
What are online news?
- Stories
- Videos
- Podcasts
- Blogs
- Comment section - interactive
- photos/galleries
- maps
What’s the purpose of online news?
Attract almost all readers in all devices
Characteristics of Interview Writing?
- Efficient: Cut out unnecessary words and details
- Simplicity: Less than 20 words
3, Tone: LA Times vs. Wall Street Journal
Characteristics of New Generation
- Busy
- Impatient
- Short-term memory span
Elements of News Stories
- Timeliness
- Lead: straight news lead - short, sweet, and straight to the point
- Story form: more direct quotes and body is written in a more compelling matter
What are the defenses of libel?
- It’s true
- Fair comment, criticism, and satire
- Privileged information
It’s true?
Check sources and double check info.
Fair comment, criticism, and satire?
Public people, figures have less privacy, can criticize journalists role
Privileged information
Cops, trials, politicians (Campaign $$$), medical records aren’t public records
Invasion of Privacy
- No trespassing
- Prove celebrity is gay by: Writing a story and showing pics. Publishing them is embarrassing and humiliating
- False light: Ex. Making mayor look like a drunk
- Trade purposes
What is defense?
Consent: If they change their mind, you can publish it as long as it doesn’t ruin their reputation.
What is plagiarism?
- Using the words and ideas of others without giving appropriate credit or attribution.
- Dishonest and a form of theft
Characteristics of the Web?
- Immediacy
- Flexibility
- Permanence
- Capacity
- Interactivity
- Mobility
Demands of the audience?
- Speed
- Visual logic
- Simple organization/navigation
- Depth
- News
6 Categories of ethical behavior?
- Responsible: What is newsworthy
- Freedom of Press: By law you can abstract info.
- Independence: Influence Ex: Corps. & gov’t
- Truth & accuracy: lose credibility and interest
- Impartial: Not taking a sidel6. Fair play: all sides of issue equally
Libel & slander?
- Written and spoken
- Untrue information that’s damaging and proven sin court
Diversity types
- Racial, religious, sexual orientation, gay, lesbian, and women
- N gender specific terms/categories
- Don’t rest on own stereotypes
African American instead of black
What are tips in covering minorities in the news?
- Include as sources only on minority issues
- Avoid implied stereotypes - neutral stereotypes
- Avoid utilitarianism: inner city, bad part of town, ghetto, & minorities escaped.
- Don’t facilitate negative connotation
- Variety perspectives
- Don’t marginalize ppl.
What is a press release?
Big story, pitching stories, disseminate info via the press, yes to be archived, archived on websites, and write it like a story
Code of Ethics
- Avoid imposing other ppl’s values.
- Avoid stereotyping by race, gender, religion, ethnicity, geography, sexual orientation, disability, physical appearance, and social status.
Types of News Interviews
- Immediate
- spot news
- face-to-face
- telephone
- press/news conference
- extended
- email - Public Relations/Spokesperson
- PIO (Public Information Officer)
- Communication Director/Specialist
Steps for a successful interview
- set a goal
- select the type of interview
- arrange
- prepare
- collect
