Final Exam Flashcards
(201 cards)
Process for integrating marketing and operations plan to develop a tactical plan
Sales and Operations Planning (S&OP)
S&OP attempts to balance ____ and ____
Supply and demand
S&OP balancing objectives Finance (3):
- High ROI
- Maximize return
- Minimize risk
S&OP balancing objectives Marketing/Sales (3):
- Many product variations
- Fast response, high service
- Maximize revenue
Balancing objectives Operations (4):
- Fewer products
- Long, stable production runs
- Maximize output, minimize cost
- Reduce variance, maintain ‘up-time’
Quantitative benefits of S&OP (4):
- Improved forecast accuracy
- Higher customer service
- More stable supply
- Better new product information
Qualitative benefits of S&OP (4):
- Better organizational teamwork
- Faster and better aligned decision making
- Better business visibility
Operations planning costs: People costs (6):
- Regular Production
- Overtime
- Hiring
- Fire/Layoff
- Weekend (1.5x or 2x on Sundays)
- Holidays (2x or 3x)
Operations Planning Costs: Material Costs (3):
Also must consider:
- Holding inventory
- Shortage
- Subcontracting
Must also consider require resource investment
S&OP Strategies (3):
- Level
- Hybrid
- Chase
Produce at the same rate every period
Level
Produce any combination of level or chase
Hybrid
Produce exactly what is needed each period
Chase
Most common S&OP strategy
Hybrid
S&OP strategy ideal for supply chain
Level
S&OP strategy ideal for marketing
Chase
Multiple Objectives to what S&OP strategy is best (4):
- Costs
- Employee considerations
- Customer expectations
- Difficulty or ease of adjusting capacity
The ability to product, hold, receive, store, or accommodate
Capacity
An approach for determining the overall capacity level of capital intensive resources, including facilities, equipment, and size of overall labor force
Capacity planning
Capacity ratings (3):
- Design capacity
- Available capacity
- Actual capacity
Design capacity is capacity that you ___ and should be ____
Paid for
Achievable
Available capacity is ____ capacity minus ____
Design
Lost units
Quality issues: scrap and rework
Actual capacity is ____ capacity minus _____
Available
Inefficiencies
Ex. Breakdowns, late starts/Early quits, shortages of input materials
Proportion of design capacity being used
Capacity utilization