Flashcards in Final Review Deck (12):
Expresses a point of view or position on an issue and supports the position with reasons and evidence.
the writer’s or speaker’s position on an issue
valid reasons and relevant and sufficient evidence
words with intensely positive or negative connotations
Taps into people's desire to belong
Relies on endorsements from well-known people or satisfied customers
attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor.
Appeal to Fear
Appealing to someone's pride or self-esteem to persuade them
Appeal to Vanity
Connects a product, a candidate, or a cause with a positive image or idea
Uses the same word or words more than once for emphasis
Uses similar grammatical constructions to express ideas that are related or equal in importance