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Flashcards in Final Review Deck (12):
1

Expresses a point of view or position on an issue and supports the position with reasons and evidence.

Argument

2

the writer’s or speaker’s position on an issue

Claim

3

valid reasons and relevant and sufficient evidence

Support

4

words with intensely positive or negative connotations

Loaded Language

5

Taps into people's desire to belong

Bandwagon Appeal

6

Relies on endorsements from well-known people or satisfied customers

Testimonial Appeal

7

attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor.

Appeal to Fear

8

Appealing to someone's pride or self-esteem to persuade them

Appeal to Vanity

9

Connects a product, a candidate, or a cause with a positive image or idea

Transfer Appeal

10

Uses the same word or words more than once for emphasis

Repetition

11

Uses similar grammatical constructions to express ideas that are related or equal in importance

Parallelism

12

Makes a comparison between two subjects that are alike in some ways

Analogy