Final Review Flashcards
Expresses a point of view or position on an issue and supports the position with reasons and evidence.
Argument
the writer’s or speaker’s position on an issue
Claim
valid reasons and relevant and sufficient evidence
Support
words with intensely positive or negative connotations
Loaded Language
Taps into people’s desire to belong
Bandwagon Appeal
Relies on endorsements from well-known people or satisfied customers
Testimonial Appeal
attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor.
Appeal to Fear
Appealing to someone’s pride or self-esteem to persuade them
Appeal to Vanity
Connects a product, a candidate, or a cause with a positive image or idea
Transfer Appeal
Uses the same word or words more than once for emphasis
Repetition
Uses similar grammatical constructions to express ideas that are related or equal in importance
Parallelism
Makes a comparison between two subjects that are alike in some ways
Analogy
