Final - Strategic Flashcards
(176 cards)
Long-tail
A business model in which companies can obtain a large part of their revenues by selling a small number of units from among almost unlimited choices.
Competition
A process driven by the perennial gale of creative destruction
Invention
The transformation of an idea into a new product or process or the modification and recombination of existing ones
patent
a form of intellectual property that gives the inventor exclusive rights for a period of time
double edge sword
refers to the idea that patents give you a monopoly for a period of time, but you have to give competitors your entire underlying technology which could lead to imitation
Trade secret
valuable proprietary information that is not in the public domain where the firm makes every effort to maintain its secrecy
innovation
the commercialization of any new product or process or the modification of existing ones
first mover advantage
This says there are competitive benefits to being the first innovator in the market as you can lock in key suppliers and have complete market advantage. But there are more costs associated with spending on R&D, needing to educate consumers, and the second mover can copy but do it better
imitation
if and when an innovation is successful competitors will imitate it
The fourth industrial revolution
we are currently in the fourth Industrial Revolution that is characterized by AI and automation advancements
Entrepreneurship
the process by which change agents under take economic risk to innovate
social entrepreneurship
innovating for the purposes of social goals
strategic entrepreneurship
the pursuit of innovation using strategic techniques
Industry life cycle
Cycle that explains the stages of an industry from introduction, growth, shakeout, maturity to decline
Introduction
the first stake of the industry life cycle that is characterized by high R&D costs, few individuals in the market the invention has just become an innovation. Need to educate consumers and find distribution channels.
growth
Second phase of the industry life cycle characterized by market expansion. Here economies of scale is accessed and fits are finding new ways to accelerate growth
Shakeout
the third stage of the industry life cycle in which growth declines, and firms begin to compete. Here the firms that maintain are the ones that achieve a cost leadership or differentiated strategy
Maturity
this is the 4th stage of the industry life cycle and the industry is now an oligopoly with only large firms. the market has reached its max size and industry growth is zero
decline
this is the last stage of the industry growth cycle where changes in the external environment move industries demand to fall
crossing the chasm framework
this framework shows how each stage of the industry life cycle applies to a different customer group
tech enthusiasts
a customer group that adopts new technologies during the introduction stage of the industry life cycle.
early adopters
customers entering during the growth stage of the life cycle because they are eager to buy the newest technologies
early majority
these are consumers entering during the shakeout stage of the life cycle. they buy technology that has a practical purpose in their life
Late majority
consumers that come in at the maturity stage and they are often afraid of having to learn new technology