Final Study

Question 1

A comment or instruction usually added as text, on a YouTube video. May contain links directing users to other pages within YouTube or, if a brand is willing to pay, to outside websites. These have been phased out as of 2017 and replaced with video cards.

Answer 1

Annotation

Question 2

Calls to action that pop up during a video and entice certain actions from viewers.

Answer 2

Video Cards

Question 3

Optimizing videos for search engines, similar to the way in which one would optimize a website to rank higher on the SERPs.

Answer 3

Video Search Engine Optimization (VSEO)

Question 4

The process of distributing and getting search coverage for videos.

Answer 4

Video Syndication

Question 5

The number of times a video has been seen. Multiple views can come from one user.

Answer 5

Views

Question 6

A video that become immensely popular, leading to its spread through word of mouth on the Internet via email, sharing on social networks, and other hosting websites.

Answer 6

Viral Video

Question 7

Video blogger. A person who produces regular web videos about a chosen topic on a video-enabled blog.

Answer 7

Vlogger

Question 8

YouTube accounts for how much of the overall Internet traffic?

Answer 8

17%

Question 9

What are the four most common types of videos?

Answer 9

Explainers, Product Demos, How-To, and Testimonials

Question 10

What percentage of Facebook videos are watched with no sound?

Answer 10

85%

Question 11

How many videos are watched daily on Snapchat?

Answer 11

10 billion

Question 12

What is the second most used search engine behind Google?

Answer 12

YouTube

Question 13

What type of media is garnered through advocation received from other companies and/or individuals?

Answer 13

Earned Media

Question 14

Thumbnail image ads that appear in the upper right corner of the video page are called what?

Answer 14

Discovery Ads

Question 15

What are the steps of video production?

Answer 15

Identify your audience, planning and concept, produce the video, optimize the video, promote the video, engage the community, analyze reporting

Question 16

These appear at the top of search results page in YouTube, above the organic results and with a yellow “Ad” icon.

Answer 16

In-Search Ads

Question 17

Non-skippable ads up to 6 seconds long that must be watched before a video can be viewed.

Answer 17

Bumper Ads

Question 18

Cards that appear during your video to display relevant products featured in the video.

Answer 18

Sponsored Cards

Question 19

A form of virtual reality in which computer graphics are superimposed onto the physical space around the user by way of a mobile device. These graphics can be 3D images or information tags.

Answer 19

Augmented Reality (AR)

Question 20

A short-distance wireless transfer protocol for connecting devices.

Answer 20

Bluetooth

Question 21

A machine-readable code, like a barcode, that can be used to store information like URLs and can be read by an app through the camera of a smartphone.

Answer 21

QR Code (Quick Repsonse)

Question 22

Computer-generated simulations of a 3D image or environment. Using the right equipment, a person can interact with that environment in a seemingly real way.

Answer 22

Virtual Reality (VR)

Question 23

The transfer of information from one device to an other over a distance without using wires.

Answer 23

Wi-Fi

Question 24

Can transmit small packets of information across short distances. If a smartphone with the brand’s app installed comes into range, it can receive notification of a discount, reward, suggestion, or anything else you want to send.

Answer 24

Bluetooth Beacons

Question 25

Lets your app send messages to the user even when your app is not active. Relies on permission marketing; people have to opt in to receive these.

Answer 25

Push Notifications

Question 26

A brief descriptions of one of the features of your app. This should be told by the point of view of your user, the person who wants to use that feature.

Answer 26

User Stories

Question 27

Should front-end or back-end development happen first?

Answer 27

Front-End

Question 28

This should be put in the title of your app.

Answer 28

Main Keyword

Question 29

What is the most popular medium for Internet usage?

Answer 29

Mobile Devices

Question 30

A phrase written to motivate the reader to take action such as sign up for our newsletter or book a rental car today.

Answer 30

Call to Action (CTA)

Question 31

The total clicks on a link divided by the number of times that link was shown, expressed as a percentage.

Answer 31

Clickthrough Rate (CTR)

Question 32

A strategy for managing a company's interactions with clients and potential clients. It often makes use of technology to automate the sales, marketing, customer service and technical processes of an organization.

Answer 32

Customer Relationship Management (CRM)

Question 33

This contains a list of email prospects, including information pertinent to them.

Answer 33

Database

Question 34

The act of getting subscribers to confirm their initial subscription via a follow-up email asking them to validate their address and hence opt-in again.

Answer 34

Double Opt-In

Question 35

A service that helps you design and send emails.

Answer 35

Email Service Provider (ESP)

Question 36

The failed delivery of email communication due to an undeviating reason like an non-existent address.

Answer 36

Hard Bounce

Question 37

The percentage of emails determined as opened out of the total number of emails sent.

Answer 37

Open Rate

Question 38

The ratio of profit to cost.

Answer 38

Return on Investment (ROI)

Question 39

A method used by major ISPs to confirm that an email does originate from the domain that it claims to have been sent from.

Answer 39

Sender ID

Question 40

The failed delivery of an email due to a deviating reason like an overloaded email inbox or a server failure.

Answer 40

Soft Bounce

Question 41

What is the most important part of an email?

Answer 41

Subject Line

Question 42

Studies show that users read or scan emails in what shape?

Answer 42

F-shape

Question 43

General marketing messages should be sent between what hours?

Answer 43

10:30 - 11:30 and 14:30 - 15:30

Question 44

What percentage of social media time takes place on mobile devices?

Answer 44

80%

Question 45

Pay only when the ad is clicked on.

Answer 45

Cost per Click (CPC)

Question 46

Pay only for demonstrated engagement with the ad.

Answer 46

Cost per Engagement (CPE)

Question 47

Pay per thousand impressions.

Answer 47

Cost per Mille (CPM)

Question 48

Facebook's flexible ad bid type, where bids can be adjusted based on the goals the advertiser hopes to achieve.

Answer 48

Optimized Cost per Mille (oCPM)

Question 49

A piece of code provided by Facebook that you can build into your website to help you track user actions and remarket to them on Facebook.

Answer 49

Facebook Pixel

Question 50

Also known as a split test, it involves testing two versions of the same page or site to see which performs better.

Answer 50

A/B Test

Question 51

The journey a user takes through a website.

Answer 51

Click Path

Question 52

In web analytics or conversion optimization, an established set of steps a user should take in reaching a goal, such as making a purchase.

Answer 52

Funnel

Question 53

A data-visualization tool that shows levels of activity on a web page in different colors.

Answer 53

Heat Map

Question 54

A small conversion in the path to a full conversion, such as going from step one to step two in a checkout process of four steps.

Answer 54

Micro-Conversion

Question 55

Testing combinations of versions of the website to see which combination performs better.

Answer 55

Multivariate Test

Question 56

The process of finding patterns hidden in large numbers and databases.

Answer 56

Data Mining