Final Study Flashcards
(20 cards)
Anticipation reaction
Nervous a few minutes before the speech
Confrontation reaction
sweaty palm butterfly jitters when you experience when you face the audience
flight or fight adrenaline rush
Adaptation reaction
gradual reduction of heart rate and back to normal
Dyadic communication
communication between 2 people who are face to face as sender and receiver
Illusion of transparency
thinking audience can see right through you and see you sweat or blush
Spotlight effect
feeling like the audience is staring at you intently
Sender
encodes the message and sends it through a channel
Receiver
decodes the message from the channel
Immediacy factor
presence of live speaker in front of you makes the audience feel closer to the message and message impacts them more
Rhetorical situation-agent
speaker
Rhetorical situation-act
message
Rhetorical situation-scene
environment/context
Rhetorical situation-audience
receiver/s
Rhetorical exigence
an issue, problem, or situation that causes someone to write or speak and make a decision.
logos
thought + expression= logical argument
“content, organization, style”
ethos
credibility
“good sense, good moral character, good will”
pathos
emotional connection to the audience
“persuasion to listen to speaker”
Hostile
polarization effect small shift of opinions facts stats expert testimony neutral language, tone of reason, use of third person "one" common ground appeal
Neutral
stasis(stability, equilibrium, believable)
present new evidence, explain, induce caring
examples, visuals
colorful language, tone of enthusiasm, “you”
backyard appeal
Favorable
no persuasion
remove obstacles/motivate, do more/spread the word
lay testimony, narratives
vivid language, tone of drama, use unity “we”
bandwagon appeal
