Final Vocab Flashcards
(329 cards)
brand
name, term, sign, symbol, design, or some combination that identifies the products of one firm and differentiates them from competitors’ offerings
branding
process of creating an identity in consumers’ minds for a good, service, or company; a major marketing tool in contemporary business
business
all profit-seeking activities and enterprises that provide goods and services necessary to an economic system
capital
production inputs consisting of technology, tools, information, and physical facilities
capitalism
economic system that rewards firms for thier abillity to perceive an dserve the needs and demands of consumers; also called the private enterprise system
competition
battle among businesses for consumer acceptance
competitive differentiation
unique combination of organizational abilities, products, and approaches that sets a company apart from competitors in the minds of customers
consumer orientation
business philosophy that focuses first on determining unmet consumer wants and needs and then designing products to satisfy those needs
creativity
capacity to develop novel solutions to perceived organizational problems
critical thinking
ability to analyze and assess information to pinpoint problems or opportunities
diversity
blending individuals of different genders, ethnic backgrounds, cultures, religions, ages, and physical and mental abilities to enhance a firm’s chances of success
entrepreneur
person who seeks a profitable opportunity and takes the necessary risks to set up and operate a business
entrepreneurship
willingness to take risks to create and operate a business
factors of production
four basic inputs for effective operation: natural resources, capital human resources, and entrepreneurhsip
human resources
productoin inputs consisting of anyone who works, including both the physical labor and the intellectual inputs contributed by workers
natural resources
all production inputs that are useful in their natural states, including agricultural land, building sites, forests, and mineral deposits
nearshoring
outsourcing production or services to location near a firm’s hom base
not-for-profit organizations
organization that has primary objectives such as public service rather than returning a profit to its owners
offshoring
relocation of business process to lower-cost locaitons overseas
outsourcing
using outside vendors to produce goods or fulfill services and functions that were previously handles in-house or in-country
private enterprise system
economic system that rewards firms for their ability to identify and serve the needs and demands of customers
private property
most basic freedom under the private enterprise system; the right to own, use, buy, sell, and bequeath land, buildings, machinery, equipment, patents, individual possession, and various intangible kinds of property
profits
rewards for businesspeople who take the risks involved to offer goods and services to customers
relationship era
the business era in which firms seek ways to actively nurture customer loyalty by carefully managing every interaction