Finals Flashcards
(147 cards)
1
Q
It is the process of planning for pricing, promotion and distribution of a product or service that will reach and satisfy customers and encourage them to return again to purchase that product or service in the future
A
Marketing
2
Q
Marketing is the process of planning for ______ _____ _______ of a product or service that will reach and satisfy customers and encourage them to return again to purchase that product or service in the future.
A
pricing, promotion and distribution
3
Q
This is a process that consists of analyzing market opportunities, researching selecting target market, developing marketing strategies, planning marketing tactics, and implementing and controlling market effort.
A
Marketing Management
4
Q
This is a process that consists of analyzing _____ ______, researching selecting _____ _____, developing ______ _____, planning ______ ______, and implementation and controlling _____ ____.
A
market opportunities, target market, marketing strategies, marketing tactics, market effort
5
Q
It impinges on the marketing management’s ability to develop and maintain successful transactions with its target customers’ behavior.
A
marketing environment; actors and
factors external to the marketing management
6
Q
A company’s marketing environment
A
- Microenvironment
- Macroenvironment
7
Q
immediate environment
A
Microenvironment
8
Q
large societal forces
A
Macroenvironment
9
Q
Microenvironment
A
a. Organization
b. Suppliers
c. Customers
d. Competitors
e. Public
10
Q
Macroenvironment
A
a. Demographic
b. Economic
c. Physical
d. Technological
e. Political/Legal
f. Social/Cultural
11
Q
Marketers market ten (10) main types of entities:
A
goods, services, events, experiences, persons, places, properties, organizations, information, and ideas.
G, S, Ex, Ev, Pl, Pe, Pr, O, In, I
12
Q
physical items that can be seen, touched, owned, and used in some physical manner
A
Goods
13
Q
It includes the work of airlines, hotels, car rental firms, barbers and beauticians, maintenance and repair people, and accountants, bankers, lawyers, engineers, doctors, software programmers, and management consultants.
A
Services
14
Q
promote time-based events, such as major trade shows, artistic performances, and company anniversaries.
A
Events
15
Q
Global sporting events such as the ____ and the ___ ____ are promoted aggressively to both companies
and fans.
A
World Cup, Olympics
16
Q
By orchestrating several services and goods, a firm can create, stage, and market experiences. Walt Disney World’s Magic Kingdom allows customers to visit a fairy kingdom, a pirate ship, or a haunted house.
A
Experiences
17
Q
Each person can become a brand with the help of a celebrity marketer. Artists (musicians, actors, directors and so on) are those who come first in people’s mind when they think about marketing a person.
A
Persons
18
Q
A
18
Q
To attract tourists or companies to a certain place, people use _____ _____ to communicate its value.
A
marketing techniques
19
Q
Promotional tagline of the Philippines
A
Love the Philippines
20
Q
Promotional tagline of Vietnam
A
Timeless Charm
21
Q
Promotional tagline of Thailand
A
Amazing Thailand
22
Q
Promotional tagline of Malaysia
A
Truly Asia
23
Q
Promotional tagline of Singapore
A
Passion Made Possible
24
Promotional tagline of Laos
Simply Beautiful
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Promotional tagline of Brunei
The great Heart of Borneo, The Kingdom of Unexpected Treasures
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Promotional tagline of Cambodia
Kingdom of Wonder
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Promotional tagline of Indonesia
Wonderful Indonesia
28
The intangible rights of ownership to either real property (real estate) or financial property (stocks and bonds). They are bought and sold, and these exchanges require marketing.
Propertise
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Real estate
Real Property
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stocks and bonds
financial property
31
They work to build a strong, favorable, and unique image in the minds of their target publics.
Organizations
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Universities, museums, performing arts organizations, corporations, and nonprofits all use marketing to boost their public images and compete for audiences and funds.
Organizations
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It is essentially what books, schools, and universities produce, market, and distribute
at a price to parents, students, and communities.
Information
34
The ____, ___, and ______ of information are major industries.
production, packaging, and distribution
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Every market offering includes a basic ___. Products and services are platforms for delivering some _____ or ___.
idea, idea or benefit
36
RESEARCHING AND SELECTING TARGET MARKETS
A. Competition
B. Location
C. Target Customers
D. Selling Price
E. Promotional Strategies
F. Marketing Budget
37
Compare own product with competitor’s products in terms of location, quality, price, convenience, and service
Competition
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This pertains to the place or channels of distribution where product/s will be distributed/offered to the target customers. Consider factors such as accessibility and/or availability of transportation, communication,
infrastructure facilities.
Location
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To whom the business sells its
products?
Target customers
40
How much will you charge for your product
or service? How did you arrive at your price?
Selling Price
41
It is necessary to entice and convince buyers to purchase your product and not your
competitors.
Promotional Strategies
42
Promotional Strategies is divided into:
advertising,
sales promotion
publicity
personal selling
direct marketing.
43
It includes the marketing cost such as promotion, distribution, salaries of your sales force, and delivery cost if any.
Marketing Budget
44
THE FILIPINO MARKET PERSONAL TRAITS
Hiya
Amor Propio
Utang na Loob
Pakikisama
Bahala Na
Filipino Yes
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- It is ____ that makes the Filipino eat little during parties; that influences him to buy from neighbor; that impels him not to contest or question; or not to raise his hand in the classroom.
hiya
46
It is self –esteem. To say that one cannot afford a merchandise is an insult to the Filipino amor propio. He feels embarrassed and slighted
Amor Propio
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This loosely means debt of gratitude or
debt of honor.
Utang na Loob
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It may mean anything from cooperation to
camaradie. The barkada is a manifestation of this trait
Pakikisama
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loosely, it means fatalism.Let destiny take its
course.This trait is seen as the raison d’etre’ for the popularity of installment buying
Bahala Na
50
Jocano, in Filipino Social Structure and Value System list seven occasion when Filipino say “yes.
Filipino Yes
51
BUYING AND SELLING HABITS:
Suki habit
Hingi at dagdag habit
Buena mano habit
Tumpok-tumpok habit
Hulugan o Paiyakan habit
Kantahan habit
Bulungan habit
Tawad habit
Lako habit
Pakyaw
52
patronizing one store
Suki habit
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asking for extra aside from what
one has bought
Hingi at dagdag habit
54
Spanish phrase that literally means
“good hand”; means the first sale of the day
Buena mano habit
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to group what one has to sell
Tumpok-tumpok habit
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buying on installment basis and collecting the amount every payday
Hulugan o Paiyakan habit
57
Singing is used in selling
Kantahan habit
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whispering the price to pay for the
merchandise
Bulungan habit
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bargaining
Tawad habit
60
carrying wares to sell
Lako habit
61
piecemeal
Tingi habit
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buying on lump sum basis
Pakyaw
63
It is how businesses organize and direct workflow, operations, and employees to meet company goals.
Management
64
5 MANAGEMENT FUNCTIONS
POSDICON
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What? When? How? Who?
Planning
66
called the backbone of management and grouping of activities together
Organizing
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It is a function in which the synchronization and combination of human, physical, and financial resources takes place
Organizing
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It involves manning the organization structure through proper and effective selection, appraisal and development of the personnel to fill the roles assigned to the employers/workforce.
Staffing
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A process in which the managers instruct, guide and oversee the performance of the workers to achieve predetermined goals.
Directing
70
* It is said to be the heart of management
process.
Directing
71
consists of verifying whether everything occurs in conformities with the plans adopted, instructions issued and principles established.
Controlling
72
an essential written document that provides a description and overview of your company’s future
BUSINESS PLAN
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The plan should explain your ____ _____and your ____ ___ to get from where you are now to where you want to be in the future.
business strategy, key goals
74
SOME RULES TO OBSERVE IN PREPARING BUSINESS PLAN
1. Make it neat
2. Make it gramatically correct
3. Make it honest
4. Write in layman’s language
5. Do not over emphasive your product or your business
75
BUSINESS PLAN FORMAT
A. Cover Page
B. Table of Content
C. Statement of Vision, Mission, Goals, and Objectives (VMGO)
D. Executive Summary
E. Marketing Plan
F. Production Plan
G. Organization and Management Plan
H. Financial Plan
I. Appendix
76
The transmission of ideas, information, direction, or criticism to an organization or enterprise.
BUSINESS COMMUNICATION
77
IMPORTANCE OF BUSINESS COMMUNICATION
Movement of Information
Efficient and Smooth Running of Enterprise
Promotion of Management Efficiency
Proper Planning
Basis of Decision-Making
Basis of Co-Operation
Means of Coordination
Job Satisfaction
Establishment of Public Relations
Establishment of Effective Leadership
Assisting Motivation
Loyalty
Accomplishment of Goals
Industrial Peace
78
THE FOUR TYPES OF BUSINESS COMMUNICATION
UPWARD COMMUNICATION
DOWNWARD COMMUNICATION
LATERAL COMMUNICATION
EXTERNAL COMMUNICATION
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COMMON BUSINESS COMMUNICATION CHANNELS
Face-to-face communication
Electronic communication
Written communication
80
The smooth and efficient functioning of an enterprise entirely depends upon the effectiveness of the _____ ___ ____.
System of communication
81
“______ serves as the lubricant fostering the smooth operation of the management process.”
Communication
82
The ____ ____ depends upon getting things done through other people by making them know and understand what the manager wants them to do.
managerial efficiency
83
Only through good communication can company policies and practices be ____ and ____.
formulated and administered.
84
The quality of decisions made in an organization entirely depends on the _____ and _____ of _______ available to the management authority.
volume and quality of information
85
By promoting mutual understanding and meeting of minds, communication paves
the way for _______.
co-operation
86
What is the function of the business communication
to get the workers fully informed of everything relating to the work and bring a perfectly tuned harmony in their work.
87
It enables the subordinates to bring to the notice of the managers their viewpoints, grievances and troubles.
Proper communication system
88
The _____ and _____ of the lower employees on the management personnel increases as they become aware of the competence of efficiency of their boss through communication.
confidence and loyalty
89
Through _____ ______ the management personnel send their orders, instructions, directions, etc.
downward communication
90
the ____ _______ helps the subordinates to convey to their demands, grievances, complaints, suggestions, etc
upward communication
91
through communication of facts and information between the superiors and subordinates, ____ _____ can be established.
industrial peace
92
internal business communication
upward, downward, and lateral communication
93
interactions that happen between the organization and an outside party.
external business communication
94
interaction that travels up the hierarchy of your business. This type of business communication allows upper management to stay informed about what is happening with the company. It also provides employees with the opportunity to ask questions, raise concerns, or make suggestions.
UPWARD COMMUNICATION
95
Examples of upward communication:
▪ Direct report to manager
▪ Manager to high-level executive
96
Strengths of upward communication:
▪ Allows for the exchange of information from direct reports to upper management
▪ Helps management respond to employee needs and identify problems before they escalate
▪ Promotes interaction across different levels in a company
▪ Cultivates an open and friendly company culture
97
Weaknesses of upward communication:
▪ Communication is hindered by existing power dynamics
▪ Employees are often limited by their level of access to management
98
the exchange of information from the top of an organization down to lower levels of the organizational hierarchy
DOWNWARD COMMUNICATION
99
Examples of downward communication:
▪ Executive to manager
▪ Manager to direct report
100
Strengths of downward communication:
▪ Shares and disseminates information among the wider team
▪ Helps management delegate responsibilities and company priorities
▪ Communicates about the big picture (e.g., business goals, mission, etc.)
▪ Enforces regulations that must be followed
▪ Addresses disciplinary action or promotions
101
Weaknesses of downward communication:
▪ Organizational hierarchy may stifle efficient communication because its slow
▪ Messages may get distorted
▪ DC without UC may leave employees feeling frustrated or undervalued
102
When employees communicate across departments or with peers of equal rank in the organization, this is considered ______ OR _____ communication.
lateral or horizontal
103
Examples of lateral communication:
▪ Coworker to coworker
▪ Manager to manager
104
Strengths of lateral communication:
▪ Allows for knowledge sharing and problem solving
▪ Promotes team and interdepartmental cohesion and coordination
▪ Occurs quickly and without the need for top-level approval
▪ Supports employee productivity and morale
▪ Helps avoid conflict within and across teams
▪ Prevents team silos and increases collaboration
▪ Lacks formality and lets workers speak openly
105
Weaknesses of lateral communication:
▪ There’s potential to foster an “us vs. them” mindset among separate teams
▪ Competition may hinder team cohesion and collaboration
▪ may result in barriers that decrease productivity
▪ can result in misunderstandings
106
This also includes any electronic communication that occurs through
a website, email, or social media from your organization to consumers, clients, or other parties.
EXTERNAL COMMUNICATION
107
It should be a top priority because it manages your business’s reputation and outside relationships.
EXTERNAL COMMUNICATION
108
Examples of external communication:
▪ Organization A to Organization B
▪ Website to consumer
109
Strengths of external communication:
▪ Builds a positive reputation for your organization
▪ Fosters beneficial customer/client relationships
▪ Helps promote company growth and success
110
Weaknesses of external communication:
▪ There’s potential to harm your company’s reputation using poor external communication
▪ less room for mistakes
▪ external communication may be a challenge
111
This method of synchronous communication occurs when two or more people interact while being able to see each other’s faces and this can also refer to an online face-to-face interaction
Face-to-face communication
112
Any form of communication exchanged using electronic media that can happen in real time
or asynchronously.
can happen in real time or asynchronously.
113
Information that’s exchanged one-directionally, using solely written words used a lot in business and comes in the form of reports, memos, contracts, proposals,
manuals, standard operating procedures (SOPs), and press releases.
Written communication
114
Letter to Board Members
Upward Communication
115
Letter to the teams that worked on the project
Downward Communication
116
Letter to a coworker who regulates the marketing department
lateral communication
117
an email to current clients who may be interested in purchasing the new product line
external communication
118
the supreme power of a sovereign state to impose burdens or charges upon person, property or property rights for public purpose
Taxation
119
the enforced proportional contributions from person and property, level by the state for virtue of its sovereignty for the support of the government and for public needs.
Tax
120
Importance of Tax
* Raise Revenu
* Protect locally produced goods
* Protect new industries by granting tax exemptions.
* Regulate property.
* Distribute equally the wealth of the nation.
121
Classification of taxes
National Tax
Local Tax
122
Forms of Taxes
Direct Tax
Indirect tax
123
Imposed by the National Government under the
National Internal Revenue Code and other laws particularly the Tariff and Customs Code
National Tax
124
Imposed by local government to meet particular needs under the Local Government Code
Local Tax
125
a form of tax paid directly by the individual or corporation directly to the government. They are typically based on the taxpayer’s ability to pay as measured by income, consumption, or net wealth.
Direct Tax
126
taxes imposed on a particular article or transaction which paid by others than those from whom the tax collected receives payment
Indirect Tax
127
Direct Taxes
Income Tax
Inheritance Tax
Estate Tax
Donor's Tax
Capital Gain Tax
Property Tax
Documentary Stam Tax
128
Indirect Tax
Value Added Tax
Excise Tax
129
Derived from individual, corporate estates and trust income
Income Tax
130
Paid on property passed on from a diseased person to those who are to inherit it
Inheritance Tax
131
A tax on the right of the deceased person to transmit his/her estate to his/her lawful heirs and beneficiaries at the time of death and on certain transfer, which are made by law equivalent to testamentary disposition
Estate Tax
132
Tax levied of donation or gift and is imposed on the graduations transfer of property between two or more persons who are living at the time of the transfer
Donor's Tax
133
Tax imposed on income from the sale of capital assets, which includes stocks, bonds, real estate, and partnership
Capital Gain Tax
134
Tax levied on the assess value of land and permanently attached improvement owned by individual or corporation
Property Tax
135
Tax imposed on documents, instruments loan agreements and paper evidencing the acceptance, assignment, sales or transfer of an obligation
Documentary Stamp Tax
136
Tax imposed by the government at each stage in the production of a good or service. It is a business tax imposed and collected from the seller in the course of trade or business on every sale of properties (real or personal) lease of goods or properties (real or personal) or vendors of services.
Value Added Tax
137
Tax is on the manufacture, sale or use of goods or service levied by local, state or national government. It is applied on goods manufactured or produced in the Philippines for domestic sale or consumption or for any other disposition and on goods imported.
Excise Tax
138
It refers to a levy being imposed by the government on timber and other forest
products cut in a forestland by a permittee
and TLA/TPSA holders
Forest Charges
139
The forest charge per cubic meter of timber cut in forestlands is equivalent to:
25% of the actual FOB market price
140
Major Issue relevant to forestry development in the country
Logging Ban Issue
141
* prohibits logging of the old growth
* effective from 1st January 1992
DAO 24, s. 1991
142
* Declaring a moratorium on the cutting and
harvesting of timber in the natural and
residual forest
EO No. 23, s. 2011
143
As of 2000, __ timber licenses existed, covering a
total forest area of _____ ha. Between 1990 and 2000 there was a significant decrease of __ percent in the number of active timber licenses mainly as a result of the government’s strict forest conservation policy
20, 910 000 ha, 79
144
Forest Based Industries
Logging
Wood Processing
145
In 2000, there were __ sawmills in the Philippines with a total daily capacity of ________ m3. However, only __ of these operated during the year due to local wood shortages, and as a result, only ______ of sawn wood were produced
86, 3 747 m3, 45, 151 000 m3
146
When people are engaged in small-scale forest-based industries, they will see the forests as _______ which should be protected rather than _____ that should be squandered.
‘capital’ , ‘interest’
