finals

Question 1

the process of creating a name,
symbol, or design that identifies and
differentiates a product from other
products.

Answer 1

BRANDING

Question 2

advantages of branding

Answer 2

Customer Recognition
Competitive edge in the market
Easy introduction of new product
enhanced credibility

Question 3

TYPES OF BRAND NAME

Answer 3

(DESCRIPTIVE)
- Descriptive brand names
readily convey the
products or services
offered by the business.
(EVOCATIVE)
- Evocative brand names are
usually very creative singular
words that acts as a powerful
differentiator in the industry.
(INVENTED)
- Invented brand names are
not only descriptive but also
articulate and offer creative
names with attitude for a
brand.
(LEXICAL)
- Lexical brand names have a
combination of compound
words, spelling, alliteration, and
foreign words.
(ACRONYM)
- This type of brand is an
acronym of the entire name
of the business, which might
be difficult to pronounce.
(GEOGRAPHICAL)
- The brand name includes the
geography or territory in which
the business operates.
(FOUNDER)
- Brand names are also
associated with the names of
their founders.

Question 4

BRAND ELEMENTS

Answer 4

Brand name
-Is a trading name given by the manufacturer of
organization to a particular product or service.
Brand logo
-It is a visual trademark that identifies the brand with
its design.
Brand symbol
-Symbols are powerful elements of the brand that
extend beyond the logo.
Brand character
-It is a special type of brand element that uses human
or real-life characteristics.
Brand slogan
-Is a short phrase that is used to communicate
descriptice or persuasive information about the brand.

Question 5

BRANDING STRATEGIES

Answer 5

Is a plan composed of
long-term goals that are
achieved through the
development of a successful brand

Question 6

types of branding strategies

Answer 6

UMBRELLA BRANDING
- Is a strategy that involves naming related products
under the same brand name of the business.
INDIVIDUAL BRANDING
- Is a strategy in which a product is given a brand name
that is newly created and is not connected to the
names of existing brands
ATTITUDE BRANDING
- Is a branding strategy where a business chooses to
represent a feeling that does not have a direct
connection to the product.
NO-BRANDING BRANDING
Is a strategy that features a product that is simple and generic design
BRAND EXTENSION
-Occurs when one of the brands ventures into a new
market. The brand name brings its own identity to the I
product mix.
PRIVATE LABELS
- Also known as “store brands”, have become popular in I
supermarkets. These are cost-effective brands made to I
compete with larger retailers.
CROWDSOURCING
- Is a strategy in which branding is outsourced to the
public and allows customers to be involved in the
naming process.

Question 7

steps for a successful brand building process

Answer 7

1. Determine the target audience.
2. Define the brand mission.
3. Research competition.
4. Determine brand guidelines.
5. Market the brand.