FINALS CHAPTER 13 Flashcards
(34 cards)
Process of making choices between alternatives
Decision
Process of drawing conclusions
Reasoning
Reasoning based on observation; reaching conclusion from evidence
Inductive reasoning
Factors that contribute to the strength of an inductive argument
Representative of observations
Number of observation
Quality of evidence
“Rules of thumb” that are likely to provide the correct answer to a problem, but are not foolproof
Heuristics
Events more easily remembered are judge as being more probable than those less easily remembered
Availability heuristics
Occur when correlation appears to exist but either does not exist or is much weaker than assumed
Illusory correlations
Oversimplified generalizations about a group or class of people that often focus on the negative
Stereotypes
The probability that A is a member of class B can be determined by how well the properties of A resembles properties normally associated with class B
Representativeness heuristic
The relative proportion of different classes in the population
Base rate
Probability of two events cannot be higher than the probability of the single constituents
Conjunction rule
States that larger number of individuals randomly drawn from a population, the more representative the resulting group will be of the entire population
Law of large numbers
Tendency to selectively look for information that conforms to our hypothesis and overlook information that argues against it
Confirmation bias
Assumes that people are basically rational
Expected utility theory
Outcomes that are desirable because they are in the person’s best interest
Utility
Emotions that people predict that they will feel concerning an outcome
Expected emotions
Emotions experienced at a time a decision is being made
Immediate emotions
The tendency to avoid risk when problem is stated in terms of losses
Risk aversion strategy
Emotions that are not specifically related to decision-making
Incidental emotions
The tendency to do nothing when faced with making a decision
Status-quo bias
Strategy when problem is stated in terms of losses
Risk-taking strategy
Decision is affected by how the choices are stated, or framed
Framing effect
Combines research from the fields of psychology, neuroscience, and economics to study how brain activation is related to decisions that involve potential gains or losses
Neuroeconomics
Determining whether a conclusion logically follows from the premise
Deductive reasoning