Finance Content Chunk 1 Flashcards

1
Q

Define the strategic role of financial management

A

Planning and monitoring of a business’s financial resources to achieve its financial objectives

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2
Q

PLEGS?

A

Profitability, Growth, Efficiency, Liquidity, Solvency

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3
Q

Define liquidity

A

Extent to which a business can meet its financial commitments in the short-term

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4
Q

Define Solvency

A

Extent to which the business can meet its financial commitments in the longer term

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5
Q

Interdependence with Marketing

A

Finance depends on marketing to generate funds

Marketing depends on finance for funding to promote the product

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