First Flashcards
(45 cards)
-innovative idea, trendiest consumers
Fringe stage
Early adopters participate together with the innovators to increase the perceptibility of the trend
Trendy
Conservative consumers join the trend, popularity and acceptance continues to increase.
Mainstream
Ideas acceptance or rejection accursed over a short period of time.
Trend
Appropriate across diverse occasions
Classic
Reinvention
Trend
3 Elements that make up a Trend
Basic Needs
Drivers of Change
Innovation
Necessary to sustain life
Basic Needs
One of the most well-known and comprehensive publication series
Drivers of Change
Refer to changing process
Innovation
A trend setter,wide scope
Hashtags
Rooted on the people’s cultural traditions, beliefs and values.
Cultural basis
Critical Thinking
Problem -solving skills
Decision -making tools
Intuitive heuristic, unconscious, implicit,and fast
System 1
Ruke based, conscious, explicit, and slow
System 2
Breaks down a complex problem into parts
Strategic Analysis
5 Strategic Analysis Model (Arzadon, 2018)
Identify the problem
Analyze the problem
Generate a solution
Implement the solution
Reflect on the outcomes
SWOT Analysis
Strength
Weakness
Opportunities
Threats
PEST Analysis
Political
Economic
Social
Technological
CBA
Cost-Benefit Analysis
CEA
Cost-effectiveness Analysis
Quick and ready insight
Intuitive Thinking
Mental shortcuts, quick judgements
Heuristics
9 Major forms of heuristics
Satisfying Heuristic
Risk-Aversion Heuristic
Loss-Aversion Heuristic
Availability Heuristic
Affect Heuristic
Association Heuristic
Simulation Heuristic
Similarity Heuristic
Anchoring and Adjustment Heuristic