Forecasting Sales Volumes Flashcards
What is time series analysis?
A mathematical technique for analyzing past observations to forecast future impacts.
What are the four components of time series analysis?
- Long-term trend (T)
- Seasonal component (S)
- Cyclical variation (C)
- Random variation (R)
What does the long-term trend (T) represent?
The underlying direction and quantity of change over the long term.
What influences the long-term trend?
- Demographics
- Technological advancements
- Changes in lifestyles
Define a linear trend.
A straight line trend represented by the equation T = a + bt.
What is a logistic trend characterized by?
Slow growth followed by a spurt and then stagnation.
What is an exponential trend and how is it represented?
A growth pattern like compound interest, represented by T = (1 + r)^t.
Fill in the blank: Seasonal variations (S) are best described as _______.
[short-term trends and fluctuations due to seasonal circumstances]
What are cyclical variations (C)?
Variations that occur over a longer period, often associated with economic cycles.
True or False: Random variations (R) can be forecasted.
False
What is the easiest method to identify a trend?
Plotting observations on a graph and drawing a ‘line of best fit’.
What is an additive model in time series analysis?
Y = T + S + C + R, simplified to Y = T + S in exams.
How is the seasonal variation calculated in an additive model?
S = Y - T.
What does the multiplicative model represent?
Y = T x S x C x R, simplified to Y = T x S in exams.
How is the seasonal variation calculated in a multiplicative model?
S = Y / T.
Provide an example of seasonal variations.
- Higher sales of sun cream in summer
- Increased sales of scarves in winter
- Sales increases around holidays
What is the equation for exponential growth?
T = (1 + r)^t.
What is meant by adjusted values in time series analysis?
Forecasted figures that represent underlying trend values adjusted for seasonal variations.
What is the definition of adjusted values in forecasting?
Adjusted values represent the underlying trend values, adjusted for any seasonal variation.
In the equation y = 100 + 25x, what does ‘y’ represent?
Sales in units.
In the equation y = 100 + 25x, what does ‘x’ represent?
The quarter number.
How do you calculate the trend for a given quarter?
Set the x value equal to the quarter number and calculate the y value using the equation.
What is the formula for additive seasonal variation?
S = Y - T, where Y is actual sales and T is trend sales.
What is the additive variation for Quarter 1 if actual sales are 135 and the trend is 125?
10.