Fortnite

Question 1

What is cross media convergence and what does it allow?

Answer 1

When the game appears in other forms of media / games to form synergy
Allows Revenue Stream and work together for more audience

Question 2

How many registered Fortnite players?

Answer 2

650 million

Question 3

What amount of money was generated in the first two years after launch?

Answer 3

$9 billion

Question 4

What percentage of players are 18-25

Answer 4

85%

Question 5

How many hours does the average person play?

Answer 5

0.5 hours a week -> suggests not fully addicting

Question 6

Who produces fortnite?

Answer 6

Epic games

Question 7

How much revenue did Fortnite make in 2020 for epic games

Answer 7

$5.1 billion

Question 8

What are the active monthly players?

Answer 8

350 million

Question 9

Who started Epic Games and when and where and what does this mean?

Answer 9

Tim Sweeney in 1991 in his parents basement. These small beginnings makes the fact that they made UnReal Engine available to ameature game designers.

Question 10

When was Fortnite launched?

Answer 10

in July 2017

Question 11

How much money did Fortnite: battle royal make in the first 10 months?

Answer 11

it make $1.2 billion.

Question 12

What percentage of the worlds population are gamers and what does this fact mean?

Answer 12

25% of the worlds population are gamers which challenges the geeky young male stereotype that gamers are thought to be.

Question 13

What are the reasons that Fortnite was so successful?

Answer 13

• free
• microotransactions make a constant revenue stream
• Unreal Engine is available for players
• synergy from skins
• cartoon / styleised violence so not as graphic for children.
• community based
• represents all types of people from the randomised skin at the start of every round
• season passes bring more and renewed exitment
• celebrity players post/go live
• range of genres ~ shooters, puzzles

Question 14

What is the impact of new technology and convergence?

Answer 14

• can download it from a whole range of operating systems. This means that you can move between divices without interupting gameplay. It can be played at home or on the move
• cross media convergence, where more than one media brans joins to promote each other.

Question 15

What type of game is fortnite?

Answer 15

it is Games as a Service (GaaS)

Question 16

What is a result of GaaS?

Answer 16

• season passes drip feed limited addition and exclusive content
• constant revenue stream from microtransactions / in game perchases after intial purchase.