Fortnite Website

Question 1

Cross-Media convergence

Answer 1

• clear and regular links to direct users to the game.
• cross-media convergence
• multiple ways to play the game makes it accessible and reflects the popularity of different gaming ideologies.

Question 2

Visual Codes

Answer 2

• Very visual, simple and targeted at young audiences.
• Bright colours and cartoon graphics speak to the brand’s emphasis on fun and action and once again appeals to young audiences.
• low amounts of text are ideal for a young reading age.

Question 3

What effect does displaying current amount of players have?

Answer 3

Evokes a fear of missing out - social interaction - Uses and gratifications.

Question 4

“Make you own game” on Unreal Engine appeals to…

Answer 4

creative audiences - reflects the growing popularity of interactive, creative media.

makes players feel more involved.

Question 5

Where does Epic Games get its revenue?

Answer 5

1. takes a cut of the earnings made by creators
2. battle pass highly promoted as it gets a large amount of revenue.
3. Battle pass offers perks to players - more appealing

Question 6

Synergies and Collabs

Answer 6

1. Digital convergence with social media and promotions of other Epic Games games like Fall Guys.
2. collaborations with famous people and brands like Disney and Star Wars helps appeal to wider audiences and target a more mainstream audience.
3. Real cash prizes for winning global competitions can be convincing.