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digital marketing > foundations of digital marketing > Flashcards

foundations of digital marketing Flashcards

1
Q

e commerce

A

the buying and selling of goods or services online

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2
Q

digital marketing

A

the practice of reaching consumers online through digital channels with the aim of turning them into custumers

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3
Q

digital channel

A

any communication method or platform a business can use to reach their target audience online

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4
Q

advantages of digital channels

A

cost effective, reach more people, brand recognition, faster results, build relationship with customers

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5
Q

working in- house

A

you work for a single company to market and sell their products

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6
Q

agency role

A

partner with companies that dont have in house marketing teams to form digital marketing needs

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7
Q

engagement marketing or experiential marketing

A

encourages consumers to experience a product not just purchase it

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8
Q

saas

A

software as a service

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9
Q

crm

A

customer relationship management

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10
Q

advantages of digital marketing

A

reduces wasteful spending, adapts to new technologies, reaches target audiences with more precision

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11
Q

challenge for digital marking

A

organizations engage in omni channel marketing

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12
Q

omni channel marketing

A

the integration or synchronization of content on multi channels

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13
Q

pain point

A

specific problems customers and potential customers want to solve

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14
Q

customer journey

A

the path you take from learning about a product to getting your questions answered to making a purchase

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15
Q

touch point

A

each interaction with a brand during a purchase journey

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16
Q

customer journey map

A

a visualization of the touch points a typical customer encounters along their purchase journey

17
Q

marketing funnel

A

a visual representation of the process through which people go from first learning about a brand to becoming loyal customers

18
Q

marketing funnel stages

A

awareness, consideration, conversion, loyalty

19
Q

what is awareness in the marketing funnel

A

when a customer engages for the first time

20
Q

what is consideration in the marketing funnel

A

when potential customers from the awareness stage start to think about doing business with a company

21
Q

what is conversion in the marketing funnel

A

when a customer decides to make a purchase

22
Q

what is loyalty in the marketing funnel

A

giving reasons for the customer to return

23
Q

difference between customer journey map and a marketing funnel

A

a customer journey map adopts the customers perspective but a funnel considers that same process from the position of a business

24
Q

how do you increase chances of conversion

A

business should demonstrate their value and provide a user-friendly experience

25
Q

metric

A

a quantifiable measurement used to track and asses progress toward an objective

26
Q

awareness measurements

A

impressions, reach, frequency

27
Q

an impression

A

the total number of times an ad appears on peoples screens

28
Q

reach

A

the total number of unique individuals who encounter an ad across their different devices

29
Q

frequency

A

how many times an ad or a individual encounters an ad in a given timeframe

30
Q

awareness tactics

A

optimizing website content around specific search terms, paying to place digital ads on websites social media email or video platforms, forming promotional partnerships with other brands or influencers

31
Q

lead

A

a potential customer who has interacted with a brand and shared personal information like an email address

32
Q

consideration tactics

A

serve ads based on products and pages visited

33
Q

conversion tactics

A

accurate product descriptions, smooth checkout process, clear returns policy, product focused ads, clearly organized websites

34
Q

loyalty tactics

A

great experience during and after purchase, rewards programs, social media engagement

35
Q

future trends for e-commerce

A

specialization of small retailers, immersive customer experiences, distribution and delivery innovations

36
Q

how to measure loyalty

A

rate of repeat purchases, length of time between purchases, number of orders per customer, rate of account activation after sign-up, engagement with rewards

digital marketing (1 decks)

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