Four P's Flashcards
(4 cards)
1
Q
What is the Product in the Four P’s?
A
The goods or service a business sells.
2
Q
What does Price mean in the Four P’s?
A
How much the company is willing to sell the product for
3
Q
What is Place in the Four P’s?
A
Where and how the product is sold or delivered to customers.
4
Q
What does Promotion mean in the Four P’s?
A
How customers learn about the product, including advertising and sales efforts.