Frågor wrapup Flashcards
(26 cards)
What are the two main aspects of business digitalization?
1.Novel Digital Technologies
2.Business Requirements for Improvements
What is the focus of Novel Digital Technologies?
Focuses on technology-driven innovations like digital products, services, and business models.
How do Business Requirements for Improvements relate to digitalization?
They involve using digital technologies to enhance customer experience, streamline operations, and develop new business plans.
What does the SMAC model stand for in business digitalization?
Social
Mobile
Analytics
Cloud
How do businesses use the SMAC model?
To drive digital transformation through social engagement, mobile accessibility, data analytics, and cloud infrastructure.
What is Push Technology in digitalization?
Developing technology first and finding or creating a market for it.
Example: Apple’s iPhone release in 2007.
What is Pull Technology in digitalization?
Creating technology in response to a market need.
Example: Uber addressing demand for affordable transport.
What is the Diffusion of Innovation Theory?
A model explaining how different groups adopt new technologies: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.
What are examples of Airbnb’s digital transformation elements?
Operational Backbone: Transaction platform
Digital Service Platform: Booking platform
What are the three elements of Successful Digital Transformation?
-Digital Strategy (SMAC-inspired value proposition)
-Operational Backbone (ensuring efficiency and reliability)
-Digital Service Platform (enabling quick innovation)
Name the six types of Digital Platforms.
E-Commerce Platforms (Alibaba)
Social Media Platforms (Instagram/Facebook)
Content Platforms (Spotify/YouTube)
Collaboration Platforms (Microsoft Teams/Zoom)
Cloud Computing Platforms (Google Cloud)
Financial Platforms (PayPal)
What is a Digital Ecosystem?
A network of interconnected technologies, platforms, businesses, and users working together to create value.
What are the three phases of digital business platform evolution?
Initiating Phase
Developing Phase
Growing Phase
What role does top management play in each phase of digital platform development?
Initiating: Selects team, formalizes structure, funds the project.
Developing: Positions IT, assigns leaders, allocates resources.
Growing: Oversees while granting autonomy for stabilization and improvement.
What are the stages of Artificial Intelligence (AI)?
Artificial Narrow Intelligence (ANI): Task-specific (e.g., Siri)
Artificial General Intelligence (AGI): Human-level capability
Artificial Super Intelligence (ASI): Beyond human capabilities
What are the three types of AI?
Analytical AI: Cognitive intelligence (learning, reasoning)
Human-Inspired AI: Combines cognitive and emotional intelligence
Humanized AI: Mimics human behavior and interaction
What are the 5 Vs of Big Data?
Verity (variety of data)
Volume (amount of data)
Velocity (speed of data processing)
Value (usefulness of data)
Veracity (accuracy and trustworthiness)
Name the 7 Key Aspects of Responsible AI.
Ethical Considerations
Transparency & Accountability
Bias Mitigation
Privacy Protection
Continuous Monitoring & Adaptation
Public Awareness & Education
Collaboration Across Sectors
What is the Gig Economy?
An economy where freelancers take flexible, short-term contracts (e.g., Foodora, Wolt).
What is GDPR?
General Data Protection Regulation, an EU law protecting personal data and privacy rights.
What are the 5 Core Consumer Protection Rights under GDPR?
Right to health, protection, and safety
Right to protection of economic interests
Right to damages
Right to information and education
Right to representation
What are the key digital marketing channels
SEO (Search Engine Optimization)
Social Media Marketing
Affiliate Marketing
What are the stages of implementing a Digital Marketing Strategy?
Informing
Assurance
Sales
Maintenance
Word of Mouth
How do digital products differ in pricing
They have low/no marginal costs, making them cheaper for consumers and profitable for businesses.
