Frameworks

Question 1

SWOT anslysis

Answer 1

(INTERNAL)
Strengths
Weaknesses

(EXTERNAL)
Opportunities
Threats

Question 2

PESTEL analysis

Answer 2

(exploring the Macro-environment)

Political
Economic
Social
Technological
Environmental
Legal

Question 3

Porter‘s 5 Forces

Answer 3

(analyse an industries competitiveness)

Threat of new entrants
Bargaining power of buyers
Bargaining power of suppliers
Threat of substitutes
Industry rivalry

Question 4

BCG Matrix

Answer 4

(Market positioning, define resource allocation)

Stars: high growth, high market share
Cash cows: low growth, high market share
Question marks: high growth, low market share
Dogs: low growth, low market share

Question 5

Value chain analysis

Answer 5

(Performance assessment, identify competitive advantages & inefficiencies)

Breaks down primary (ops, marketing, logistics) & support (HR, R&D, procurement) activities

Question 6

Ansoff Matrix

Answer 6

(Growth strategies)

Market penetration (existing product, existing market)
Market development (existing product, new market)
Product development (new product, existing market)
Diversification (new product, new market)

Question 7

7S framework

Answer 7

(Aligning a companies internal elements)

Strategy
Structure
Systems (processes, procedures)
Shared values (company culture)
Style (leadership/management)
Staff
Skills