Fundraising pt.2 Flashcards
(25 cards)
______ fundraisers are activities where the sport organization sells products and/or services to generate funds for a specific short-term goal. In addition to episodic funding events, there need to be long-term strategies and data collection plans.
Episodic
Fundraising diversification is distinguishing which parties are classified as stakeholders in a project, either because they can influence the project or because they are directly affected by the result.
False
A stakeholder analysis is the process of identifying who the key stakeholders are before the project commences.
True
Stakeholder Identification is a key function that often does not get the attention it deserves, and this can lead to fundraising frustration among all groups involved. This is especially apparent at the youth sport level where the majority of the sport programs are administered on inadequate budgets and simultaneously staffed by untrained parent volunteers.
False
There is a _______ step process that, if approached pragmatically, can yield desirable results. Regardless of orientation and size of the resources when we think about requisite resources.
5
In the media, sponsorship is often approached from the standpoint of its _________ impact.
economic
The global system of sports sponsorship as a whole, consists of how many systems?
3
Which of these IS NOT considered a part of the global system of sports sponsorship?
Teaching-Driven System
Audience: implies that athletes and sporting groups possess their own rights. They can, in certain situations, elect another entity to market their rights and/or organize an event.
False
Sponsors: will often compete for visibility in the stadium, or on athletes’ apparel, yet they are learning to be partners. It’s operations are business-to-business opportunities for sponsors.
True
As a strategy of persuasive communication, sponsorship is likely to influence a number of variables in the cognitive process. One of those is:
Decoding: that relates to the way in which a targeted person understands the message. Decoding is achieved when the assimilation of a compatible association of the sponsor with the event is made.
True
We spoke about the different effects sports sponsorship has on attitudes toward sponsors with three main processes. Which of these IS NOT one of those processes?
Analytical Process
The associations between the event and the sponsor occur through mental functions. Associations ensue from _____ features unique to the sports sponsorship platform.
3
The system of brand equity includes how many aspects as discussed in the slides?
6
The highest level of association occurs when the event bears the _____ of the sponsor.
name
A labor market is a place where workers and employers interact, with labor supply coming from potential employees and labor demand from employers.
True
The sports industry does not feature a distinct labor market.
False
Based on the slides, which of these characteristics is not a role of a sports agent?
Helping Team Owners Sell Their Team
Scott Boras is a sports agent, and Boras Corporation currently works with a variety of NBA players, including Anthony Davis.
False
Collective bargaining in sports refers to the negotiation process between players’ unions and league owners/team management to agree on working conditions, compensation, benefits, and other employment-related issues.
True
According to the article, college athletes collectively made an estimated $17 million from NIL payments in the first year, with the most lucrative deals flowing to football and men’s basketball stars.
False
In the article, it reported that former quarterback from Alabama Bryce Young inked a variety of deals. Which of these companies did he not sign a deal with?
Apple
NCAA Division I athletes reportedly earned an average of $3,711 in the first year of NIL.
True
It’s very common for a top athletic program to not have an affiliated NIL collective.
False
