Furthermore

Question 1

Advantages of good design

Answer 1

Distinguishable from other products
Creates value -> entertainment, simple choice
Stimulates products in mature lifecycle stage
Strong visual impression , information efficiency, evoke customer satisfaction

Question 2

Digitalisation customer advantages

Answer 2

Lower prices 
New experiences 
Greater choice 
New products/ services
Greater convenience

Question 3

Digitalisation customer disadvantages

Answer 3

Cost of learning 
Cost of searching 
Activity overload
Performance uncertainty 
Loose of privacy

Question 4

Digitalisation company advantages

Answer 4

Higher efficiency and effectiveness

New market and new value creation

Question 5

Digitalisation company disadvantages

Answer 5

New competitors
Faster innovation cycles
New technologies
Loose of existing value chain configuration

Question 6

Bundling / unbundling

Answer 6

Quantity related
Price discrimination
Even bad products can be sold
Technological complementaries in production, distribution , consumption

Question 7

Versioning

Answer 7

Quality related
Quality discrimination
Production of different versions/ qualities for different prices
Customer chooses by himself according to own WTP

Question 8

Innovation supporting culture

Answer 8

Tradition of participation
High status of innovation: working, leadership, participation concept support innovation
Security for employees
Supported by: provision of information; direct communication; freedom; tolerance towards failure

Question 9

Innovation defeating culture

Answer 9

Hierarchical , territory thinking -> orientation at department goals
Information is not transmitted to other departments
High level of control -> mistrust

Question 10

Resources for effective social media marketing

Answer 10

Formalization (Strategy)
Decentralisation (Employee readiness)
Complexity reduction (Data analytics)

Question 11

Optimal distinctiveness theory

Answer 11

Needs for uniqueness and Individuation

If too many people like an artist, some may loose interest

Question 12

Definition innovation

Answer 12

Inventions becomes innovation once they are launched at the market

Question 13

Macro environment

Answer 13

Technological factors
Legal, political factors 
Socio - cultural factors 
Economic factors 
Demographic factors

Question 14

Micro environment

Answer 14

Competitors
Company
Other partners
Customers

Question 15

Criticism bass model

Answer 15

Potential market is constant
Not considering sales related instruments
Competitors are not considered
Demander don’t buy more than once during diffusion

Question 16

Problems Porter value chain

Answer 16

Contact to market only on specialised departments
No central coordination
High dynamic and interaction in market not incorporated
Value creation mostly in primarily activities
High levels of interrelations within Firma not incorporated