g

Question 1

scientific theory

Answer 1

an explanation for the natural world

Question 2

social theory

Answer 2

analytical framework

Question 3

critical theory

Answer 3

changing society

Question 4

yellow journalism

Answer 4

big flashy titles

Question 5

mass society theory

Answer 5

media is powerful

Question 6

Taylorism

Answer 6

broke down labour processs into individualized tasks

Question 7

fallacy

Answer 7

correlation does not imply causation

Question 8

behaviourism

Answer 8

action is response to internal stimuli

Question 9

freudianism

Answer 9

ID EGO SUPER EGO

Question 10

ID

Answer 10

desires

Question 11

ego

Answer 11

fulfills desires in an acceptable way

Question 12

super ego

Answer 12

morals and ethics we learn

Question 13

crystallizers

Answer 13

eventually make a choice

Question 14

functionalism

Answer 14

complex system where society works together to promote stability

Question 15

individual differences theory

Answer 15

people have different perceptions of things

Question 16

social category theory

Answer 16

ppl with similar backgrounds have similar patterns of media

Question 17

cognitive consistency

Answer 17

ppl work hard to confirm their existing views

Question 18

cognitive dissonance

Answer 18

information that is not consistent with a persons already held values and beliefs

Question 19

exposure

Answer 19

peple attend to messages that reflect well on them

Question 20

retention

Answer 20

ppl remember best whe it concerns their interests

Question 21

perception

Answer 21

re tell the message to themselves to be in line

Question 22

pghenomistic theory

Answer 22

gives ppl more reasons to act the way they do

Question 23

4 functions of media

Answer 23

surveillance correction transmission entertainment

Question 24

value neutral

Answer 24

no good or bad only functional and difuntionals

Question 25

capitalism

Answer 25

provides means of production

Question 26

use value

Answer 26

how it satisfies wants and needs

Question 27

exchange

Answer 27

how much of another rcommodity can I get

Question 28

hot

Answer 28

demands little interaction books photos

Question 29

cool

Answer 29

less sensory speech phone tv

Question 30

media ecology theory

Answer 30

media is everywhere

Question 31

technology determinism

Answer 31

assumes technology determines the structure of society and values

Question 32

hard determinism

Answer 32

placing technology into any culture results in re structural

Question 33

soft determinism

Answer 33

technology is the main drive of change

Question 34

empathy technology

Answer 34

uses tech to make care

Question 35

active audience theory

Answer 35

sees what people do with tech rather than what tech does to ppl

Question 36

interactivity

Answer 36

users give feedback real time

Question 37

demassification

Answer 37

more options than ever

Question 38

asynchroneity

Answer 38

choice of when to use media

Question 39

participatory culture

Answer 39

encourages fans to be active for further gratifications

Question 40

semiotics

Answer 40

study of signs

Question 41

signifier

Answer 41

object of sign

Question 42

signified

Answer 42

concept represented

Question 43

icon

Answer 43

a physical resemblance to something being represented

Question 44

index

Answer 44

evidence as to what's being represented

Question 45

structuralism

Answer 45

idea that language can be understood by underlying structures

Question 46

dialogues

Answer 46

no word has meaning by itself

Question 47

intertextuality

Answer 47

everything is in dialogue worth pre existing texts

Question 48

paratexts

Answer 48

everything around the text shapes how u understand it

Question 49

inoculation

Answer 49

acknowledge a small problem, to protect overall establishment

Question 50

tautology

Answer 50

defining a term with a term

Question 51

norism

Answer 51

posits 2 extremes equally

Question 52

quantification of quality

Answer 52

any quality can be measured