GA DA U5 Flashcards
(30 cards)
The Data view is the
default option for most reports
Percentage view creates a
Pie Chart based on data
The performance view shows a
Bar graph of your data, you can adjusts any metric you select
The comparision view allsow you to quickly see whether each entry is performing above or
below average
Pivot view creates a pivot value in which both rows and columns can break
out dimension values
The Plot Row allows to display items in the
graph.
By default rows show
10 rows but can be increased
Which of the following reporting tools would you use to show the dimension “city” next to the dimension “source” in a report?
Date comparison Table filter Table sort Plot rows Primary dimension Secondary dimension Pie chart Pivot table
Secondary dimension
Which of the following reporting tools would you use to show two rows of data on the same graph?
Date comparison Table filter Table sort Plot rows Primary dimension Secondary dimension Pie chart Pivot table
Plot rows
Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?
Date comparison Table filter Table sort Plot rows Primary dimension Secondary dimension Pie chart Pivot table
Table filter
Which of the following reporting tools would you use to show two date ranges on the same graph?
Date comparison Table filter Table sort Plot rows Primary dimension Secondary dimension Pie chart Pivot table
Date comparison
Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?
Location reports Language Frequency & Recency reports New vs. Returning reports Engagement reports Browser & OS reports Mobile reports
New vs. Returning reports
Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?
Location reports Language Frequency & Recency reports New vs. Returning reports Engagement reports Browser & OS reports Mobile reports
Mobile reports
Which of the following Audience reports would you use to see how often users return to your site?
Location reports Language Frequency & Recency reports New vs. Returning reports Engagement reports Browser & OS reports Mobile reports
Frequency & Recency reports
GA rewards a conversion to the preview
referral that most recently preceded the conversion
To see your goal conversion rate for all of your site traffic reported by just the dimension “Medium” in the Acquisition reports you can:
Check all that apply.
Change the primary dimension in the Channel report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Change the primary dimension in the All Traffic report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Change the primary dimension in the Campaigns report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
None of these. You can only see the the goal conversion rate in the Conversions reports.
Change the primary dimension in the Channel report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Change the primary dimension in the All Traffic report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups
Which of the following types of traffic will show in the “Campaigns” report?
Check all that apply
Visits from Google AdWords campaigns that have autotagging enabled
Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging
Visits from all links tagged with the parameter utm_medium=cpc
Visits from all links tagged with the utm_campaign parameter
Visits from Google AdWords campaigns that have autotagging enabled
Visits from all links tagged with the utm_campaign parameter
True or False. It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.
True
False
True
What does RPC mean
Revenue Per Click
If you have 1200 visits but 1100 clicks this means
That people have bookmarked your site and did not click a link to get to your site
If you have more Clicks that Visits (Sessions Now) you that means your GA
GA Tracking code is not installed correctly or
Visitors have navigated away before the Google analytic tracking code was executed.
Users must have javascripts, images, and cookies to be tracked. But clicks will still be counted by google anlaytics
RPC, ROI and Margin can help you assess Keyword
Keyword Profitably
If you have RPC of $0.00 and ROI of -100% make sure to have
set goals values and eCommerce tracking
Can you set bid adjustments on GA.
and if so which ones
- Yes
2. Device, Locations, Ad Schedule
