Galleries Flashcards
(20 cards)
Public galleries
Owned and established by government/managed on behalf of the public
Not for profit organisations
Artists have a well-established reputation
Aims of public galleries
Educate
Present
Promote
Collect
Conserve
Educate (public gallery)
Hold tours for the public (teachers, students, tourists) to teach them about cultural and artistic heritage
Present (public gallery)
Decide on an exhibition programs/decide on room space and design
Need to consider temperature and humidity
Promote (public gallery)
Need to engage with the public and provide an interesting venue
Promote with printed and electronic media to increase attendance
Have memberships and sponsorships as promotions
Collect (public gallery)
Collect art on behalf of the public
Need to develop, maintain and conserve their collection
Works are donated or funding through government
Conserve (public gallery)
Prevent works from being damaged whilst in storage and display
Need to understand conversation issues and display for ‘safe’ handling
Commercial galleries
Makes money through selling and lending contemporary and historical artworks to collectors or the public
No government funding
Privately owned and operated
Make a profit by selling at works
Represent (commercial gallery)
Represent a stable of artists
Marketing, promoting and exhibiting artists who are in their mid-late career of established artists with unique styles
Sell (commercial gallery)
Act as a business
Simple sales (off the wall) and complex sales (investment and quality)
Complex web of quality, reputation, style and taste
Commercial galleries take 30-55% of sales
Promote (commercial gallery)
Advertising and marketing through mailing lists, fliers, newsletters etc.
Hold and organise gallery openings
Free advertising (local papers, the Age EG guide)
Commissions and exposure of galleries to ensure sales
Collect (commercial gallery)
Maintain stock rooms and samples of artist’s work
(different to public galleries)
Artist-Run Initiatives
Allow emerging artists, young artists, art students, inexperienced artists to exhibit their works
Flexible and experimental
Help artists attempt to take control of their careers/offers autonomy to artists
Mainly non for profit that are operated by practicing artists
Aims of artist-run initiatives
Help artists form a style
Experimental spaces
Learn about exhibiting
Provide for those with a lack of a body of work
Artist-run initiatives
-key factors
Managed by artists
Operates on a non-profit basis
Continuing program of activities
Accepts proposals for exhibitions on an application basis
Curator
Very knowledgeable in artworks, history – custodian of objects
Recommend works for conservation/expanding collection or create exhibitions to bring back existing works
Assist with contractual arrangements (loan documentation and protection of artist’s moral rights)
Articles and catalogues, labels, didactics
Give floor talks and lectures
Exhibition designer
Functional, physical, conceptual and aesthetic considerations of the presentation in gallery space
Conservation issues influence design
Work with the curator (or artist) to eff communicate ideas in exhibition
-consider physical flow through and around exhibits
-labels, exhibition furniture, cases, lighting, colour
Exhibition designer – conceptual
Need to make conceptual and visual links to communicate ideas
Solo exhibition works may be chronological
Contemporary art: may be placed together to create ambiguity – encourage debate and interpretations
Exhibition designer – floor plan
Draw up floor plan for exhibition space/ 3D model of space
-Plinths, glass cases, hanging features, audio-visual equipment
-Light levels and lighting design to enhance and preserve works
-power sources
-access into exhibition spaces (wheelchairs, delivery)
-weight limitations (strength of walls, plinths etc)
-seating areas, lecture theatres
Exhibition designer – audience consideration
-Adequate seating for older or less able visitors
-Using large font/braille for vision impairment
-Lower hanging artworks for shorter/younger children
