Gauntlett

Question 1

What is perception?

Answer 1

Differing conceptual understandings of the world, often influenced by personal value systems and ideologies .

Question 2

How can you integrate the idea of perception into your media analysis?

Answer 2

Consider the different perceptions people can have when decoding representations. And how producers have mediated certain representations to produce certain perceptions.

Question 3

Discuss one limitation of Gauntletts idea.

Answer 3

Not all social groups have the power to assume and construct new identities.

Question 4

Discuss concept 1 of Gauntlett’s theory

Answer 4

The conditions of late modernity and the proliferation of tech advances has brought audiences into contact with a wide range of representations that audiences can use to consciously shape their identities.

Question 5

Discuss concept 2 of Gauntlett’s identity theory

Answer 5

Audiences can engage in the reflexive project of the self and can deconstruct, revise our fluid identities through consumed media products. Thus audiences are active participants adapting, creating and assimilating ideas about their identities through various representations.

Question 6

Which theorists would challenge Gauntlett’s thinking?

Answer 6

Hall- the media landscape is not diverse and saturated with stereotypical images that reflect wider social inequality.

hooks- the media landscape is not diverse as representations of black women are absent and when present are oversexualised.

Gilroy- the media landscape is not diverse and British media narratives are stuck within a colonial mindset