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Flashcards in General terms Deck (7)
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1
Q

what is production?

A

The making of something eg: production of a film

2
Q

what is Distribution?

A

getting the media product out there for consumers

3
Q

what is Marketing?

A

The advertising of a film / targeting of a particular audience

4
Q

What is Exhibition? (in your case)

A

cinemas, in case of the film industry.

5
Q

what is Exchange?

A

the moment/place where the consumer gives their money in exchange for the product.

6
Q

what are audiences?

A

The people who watch / consume a film/media text.

7
Q

what are institutions?

A

companies which are responsible for creating, distributing and advertising information services.