Gentlewomen

Question 1

How does the Gentlewomen independent status affect its content and values?

Answer 1

• Launched in 2010
• relies heavily an advertising revenue from high
  brands.
• Represented by Rook Media, which allows for
  greater creative freedom

Question 2

Who is the target audience and how does the magazine appeal to them?

Answer 2

• Targets modern women of style and purpose
  typically aged 30-40
• 76% of readers are from the ABC1 demographic
  indicating a well- educated and affluent audience.

Question 3

How are women represented in the Gentlewomen, and how does this differ from traditional representations?

Answer 3

• Challenges traditional representations by
  showcasing powerful, independent women.
• Features women such as Ramla ali, a boxer,
  challenges gender norms
• promotes diversity, highlighting women from
  various backgrounds and industries

Question 4

What media language techniques does it use and what effect do they have?

Answer 4

• Minimalist cover design, often with a single striking
  portrait.
• Futura typeface reinforces a clean, modern
  aesthetic.
• Uses high contrast, pop art-style colour schemes.

Question 5

What are its core values and ideologies, and how they are reflected in the magazine?

Answer 5

• Promotes progressive, modern ideologies focused
  on gender equality.
• Values authenticity, featuring women known for
  their genuine work and minimal PR gloss.

Question 6

how does it generate revenue?

Answer 6

Primarily funded through advertising, with over 60 pages of ads before the first article.

Question 7

How does it cover featuring Scarlett johansson reflect its brand values?

Answer 7

Features a close-up portrait that highlights natural beauty and personality. It focuses only on her face, bold colours and pop inspired makeup.

Question 8

How does Ramla Ali feature in the magazine and how does it challenge gender norms?

Answer 8

• She highlights her tomboy indentity, resisting hyper-
  feminine portrayals.