GF 13 Flashcards
(30 cards)
What type of research doesn’t draw conclusions about cause and effect or concern itself with relationships between variables?
Descriptive research doesn’t
What are the 3 descriptive research designs?
Observational, survey, and case study
Define observational research
Descriptive research where behavior is observed and recorded
What are the 2 problems with observational research?
Demand characteristics and subjective interpretation of the researcher (pertains to reliability)
Define habituation
repeated exposure to the researcher so he is no longer a novel stimulus
What is the purpose of behavior categories?
an operational definition of each construct so the researcher can be objective about measuring behavior
What are the 3 ways to numerically record data?
Frequency, duration, and interval
Define frequency method
counting the number of times a behavior occurs in a specific time period
Define duration method
the length of time engaged in a behavior during a specific time period
Define interval method
counts the number of intervals a behavior occurs in
What are the 3 ways of sampling?
Time sampling, event sampling, and individual sampling
Define time sampling
Interval 1 observe, interval 2 record
Define event sampling
Interval 1 measure behavior 1, interval 2 measure behavior 2
Define individual sampling
Interval 1 observe 1 person, interval 2 observe a different person
Define content analysis
when researchers measure behavior in books, movies, or media
Define archival research
recording behaviors from historical records
What are the 3 basic kinds of observation?
Naturalistic, participant, and contrived
Define naturalistic observation
the setting has not been modified and researcher is hidden; high external validity
Define participant observation
researcher participates in the behavior with the people being studied; high external validity
Define contrived observation
research is done in a structured setting arranged to facilitate specific behaviors; researchers don’t have to wait for behavior to occur naturally
5 point interval measurement scale with equal spacing
Likert scale
What are the 4 problems with survey research?
Development of questions, administration, construction, and selection of representative individuals
these establish the endpoints of a scale
Anchors
Define response set
The tendency of participants to pick the same answer for most of the questions