Glencoco talking points & Hyperbound guidefor cold calls Flashcards
(12 cards)
How are cold calls graded for Hyperbound?
Grading scale includes opener, discovery, social proof, closing, and takeaway
What is the Opener?
First steps of cold call - to introduce myself, clarify why I called and if I am contacting the right person
- permission based ask for pitch
- demonstrates that I researched about the prospect
Goal: show that I’ve done research and move forward
What is discovery?
Getting information on what the prospect is looking for in terms of a solution to a problem, and how our product can solve it.
Goal is to uncover the prospect’s current tools, pain points, or preconceptions of your product.
What is social proof?
Step to provide relevant background about our product’s success, establishing credibility that will make the prospect to begin considering our solution more seriously, as our product can be beneficial to their situation since it has benefited another customer in a similar situation prior.
What is closing?
Goal - Get prospect to agree upon next steps to cold call, booking a follow up meeting on the calendar.
What is takeaway?
Last step to reconfirm that the time works for a prospect, and ask for success criteria for next call
Goal is to lock in commitment and understand what the prospect cares about most.
Example talking point for opening
“Hi [Prospect Name], this is Brennan Cole calling from [Your Company]. I know I’m calling you out of the blue—do you have a quick moment?” (Permission-based)
“I noticed your team at [Company Name] has recently [insert insight: launched a new product, hired more SDRs, expanded into a new vertical, etc.]. Usually when that’s happening, teams are looking for ways to scale outreach or improve pipeline predictability. Does that sound familiar?”
Example talking point for discovery
“Before I go into anything, have you heard of [Your Company/Product] before? If so, what have you heard?”
“Curious—what’s your current approach to [solve the pain point your product addresses]? Are there any frustrations with that process?”
Example talking point for social proof
“We’re working with teams like [Relevant Customer 1] and [Customer 2] who had very similar challenges with [pain point]. After adopting our platform, they were able to [improvement: increase SQLs by X%, reduce manual work by Y%, etc.].”
“Does that sound like something that would be relevant for your team at this stage?”
Example talking point for closing
“This sounds like it might be worth a deeper dive. Would it make sense to set up 20 minutes sometime this week for a more tailored walkthrough with someone from our solutions team?”
“What does your calendar look like on [propose two time slots]?”
Example talking point for takeaway
“Perfect, I’ve got you down for [confirm date and time]. Does that still work for you?”
“So we can make that time valuable—what would make that call a win for you? Anything you’d specifically like us to cover or see in the demo?”
