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The Emergence of Global Enterprises > Global branding > Flashcards

Global branding Flashcards

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The Emergence of Global Enterprises (13 decks)

Globalization and the concept of distance

Theoretical perspectives on the internationalization of the firm

Learning perspective

Inter-organizational perspective

Strategic competition perspective

Institutional-economic perspective

Internationalization: Measurement, motives, & performance

International market selection

International market expansion

International market entry mode

Global branding

Global marketing decisions

Global business models

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