Global Marketing Flashcards
(6 cards)
1
Q
Polycentric
A
Welcoming of all cultures and willing to absorb new ideas to suit local tastes
2
Q
Price discrimination
A
Charging different people different prices for the same product
3
Q
Aspirational pricing
A
Ignoring costs and competitors just setting a high price to attract snobs
4
Q
Cultural diversity
A
The different interests and values of people from different national backgrounds
5
Q
Culture
A
The commonly accepted values, beliefs and behaviours within a country
6
Q
Ethnocentric
A
Sticking with the habits and attitudes that are common within your culture
