Global Marketing + Sustainable Marketing

Question 1

What is a global firm?

Answer 1

One that gains advantages by operating in more than one country that are not available to purely domestic competitors.

Question 2

What are the steps of major international marketing decisions?

Answer 2

1. Examine the global environment
2. Decide whether to go global
3. Decide which market to enter
4. Decide how to enter the market(s)
5. Decide on global marketing program
6. Decide on global marketing organization

Question 3

What three things are in the international trade system?

Answer 3

1. International Trade
2. The World Trade Organization (WTO)
3. Regional Free Trade Zones

Question 4

What does international trade consist of?

Answer 4

Tariffs, duties, quotas, exchange controls, non-tariff trade barriers

Question 5

What are examples of regional free trade zones?

Answer 5

European Union (EU) and United States-Mexico-Canada-Agreement

Question 6

What does the international marketing environment consist of? (3)

Answer 6

Economic, political-legal and cultural environment

Question 7

What is the cultural environment of international marketing?

Answer 7

Effect on