Global Strategy Flashcards
1
Q
Pros of going global (AAN)
A
Access to larger market,
Access to low cost input factors,
New competencies
2
Q
Cons of going global (LLL)
A
Liabilities of foreignness,
Loss of reputation,
Loss of IP
3
Q
CAGE
A
Cultural,
Administrative and political,
Geography,
Economic
4
Q
Types of foreign entry (IMGT)
A
International,
Multidomestic,
Global-standardisation,
Transnational
