Global Systems and Global Governance Flashcards
(249 cards)
what is globalisation?
the process of the worlds economies, political systems and cultures becoming more strongly connected to each other
what is globalisation caused by?
the movement of information, capital, products, services and labour between different countries
when did globalisation start to accelerate?
the 1980s
what are the 5 factors that promote globalisation?
- flows of information
- flows of capital
- flows of products
- flows of services
- flows of labour
how does flows of information promote globalisation?
- can be spread across the world quickly and easily
- people in different countries can communicate and work together (email, social media)
- increasing flows of infrmation are making the world more interconnected
what is capital?
money thats invested
-its spent on something to produce an income or increased profit
what is foreign direct investment?
capital invested into foreign countries
why has manufacturing in more developed countries decreased?
lower labour costs overseas
is international trade in maufactured goods increasing or decreasing?
increasing
what are services?
economic activities that arent based around producing any material goods
what has allowed services to become global industries in recent decades?
improvements in ICT
what can services be split into?
low level and high level
where are high level services?
they tend to be concentrated in cities in more developed countries
where are low level services?
in less developed countries
why are companies increasingly relocating low level services?
labour is cheaper
what are flows of labour?
movements of people who participate in the workplace from one country to another
why are some highly skilled workers moving to more develped countries?
wages and working conditions are better
why do unskilled workers move to more developed countries?
to look for work because of unemployment and low wages in thier own countries
what is marketing?
the process of promoting and selling products and services
why has marketing had to become global?
many products and services are sold all over the world, rather than just in the country where they are produced
how does global marketing give economies of scale?
it is cheaper to have one marketing campaign for the whole world, rather than a different campaign for every country
what are economies of scale?
the cost advantages that enterproses obtain due to size
how can global marketing create a global brand awareness?
consumers around the world identify a name or logo with a particular product or service, so they will purchase that product rather than a lesser known competitor
why does marketing need to be adapted to regional markets?
different populations have different laws and cultural attitudes