Globalisation mock 3.6-3.9 Flashcards
(127 cards)
what is globalisation?
it involves widening and deepening global connections, interdependence and flows through commodities, capital, information, migrants and tourisM
explain economic globalisation
- the growth of TNCs accelerates cross-border exchanges of raw materials, components and shares
- ICT supports the growth of complex spatial divisions of labour for firms and a more international economy
- online purchasing using amazon on a smartphone
explain social globalisation
- international immigration has created extensive family networks that cross national borders, world-city societies become multi-ethnic and pluralistic
- global improvements in education and health can be seen over time, with rising life expectancy and literacy levels, although the changes are no means universal
- social interconnectivity has grown over time thanks to the spread of ‘universal’ connections such as mobile phones, the internet and email
explain political globalisation
- the growth of trading blocs (EU, NAFTA) allows TNCs to merge and making acquisitions of firms in neighbouring countries, while reduced trade restrictions and tariffs help markets to grow
- global concerns suc has free trade, credit crunch and the global response to natural disasters
- the world bank, IMF and the WTO work internationally to harmonise national economies
explain cultural globalisation
- ‘successful’ western culture traits com to dominate in some territories, e.g. westernisation, the ‘mcdonaldisation’ of tases and fashion
- glocalisation and hybridisation are a more complex outcome that takes places as old local cultures merge and meld with globalising influences
- the circulation of ideas and information has accelerated thanks to 24 hour reporting, people also keep in touch using virtual spaces such as facebook and twitter
what happens to culture?
cultures changes and evolve over time naturally but globalisation has accelerated the rate of change for many places. it has led to the evolution and diffusion of a global culture.
what are the different cultural traits explained
languages
- some countries have a single national language with local dialects, or several languages belonging to different indigenous ethnic groups
food
- national dishes and diet traditionally reflect the crops, herbs and animal species that are available locally
clothing
- national and local traditions may reflect traditional adaptations to the climate (wearing fur in polar climates) or religious teachings
religions
- there are several main world religions, each with its own local variants, religion is an important cultural trait that also informs food and clothing and may be highly resistant to change
traditions
- everyday behaviour and ‘manners’ are transmitted form generation to generation. from parents to their children, such as saying ‘thank you’
what is cultural diffusion?
the gradual spread of culture from an influential civilisation
through globalisation it has created cultural diffusion through the mass media, the internet and migration. through large TNCs setting up in foreign counties it allows them to spread their culture among workers, allowing for cultural diffusion.
what is cultural imperialism?
the practise of promoting the culture/language of one nation in another. it is usually the case of the former being a large, economically powerful nation and the latter is a smaller, less affluent one.
explain the process of westernisation
it is the process whereby we see the spread of a ‘westernised’ global culture which originates in North America and Europe, in areas such as industry, technology, lifestyle and values.
it is a culture based on:
1) wealth creation- earning money in order to buy consumer goods and high levels of consumption
2) private enterprise- where people own businesses rather than the gov owning them
3) success- measured by how wealthy you are and ho much you buy
4) fashion, trends and tech- they are important in western culture
5) an attitude that the physical environment shock be exposited for its natural resources to create wealth
explain the impact of westernisation on the changing diets in Asia
- 65% of the meat consumed by china is pork
- the country’s economic growth has gone hand in hand with an even more rapid growth of weight
- there are about 100 million obese people in China, 5x as much than in 2002
- 9.7% now have diabetes, against 11% in America
- this is due to the cars, city life, television, fast food, a taste for beer and a lack of exercise, leading to a sped-up obesity crisis
- the growth of the fast food market (now worth $70 billion) due to westernisation
explain the pork industry in China
- 65% of meat consumed is pork, they consume about half of the world’s pork
- high hog population density in china has tightened the supplies of feed and damaged the environment
- livestock farm waste is about 3x the amount emitted from industries
- diseased pigs are not always disposed properly, 16000 carcasses found in Huangpu river in 2013
- the heavy metals that pigs produce damage soil fertility and shrink arable land
what are the 4 western influences that determine the rate of westernisation
1) industrialisation- TNCs
2) global media
3) migration and tourism
4) leisure- ‘disneyfication’ and ‘Americanisation’
explain the western influence of industrialisation from TNCs
- they spread their brands and products across the world
- the global dispersal of food, clothes and other goods by TNCs have played a major role in shaping a common culture
- some corporations such as Nike and Apple have rolled out uniform products, bringing cultural change to places
- when TNCs engage with new markets and cultures, they often adapt their products to suit different places better, products sold increasingly reflect local cultures, seen through mcdonalds menu, perhaps glocalisation is merely a sophisticated form of cultural imperialism
explain the western influence of global media
- due to the ownership of global broadcasting, film and music industries are becoming ever more concentrated into the hands of large media TNCs, the use of an increasingly common vocabulary is eroding cultural diversity, this is known as the global homogenisation of culture where everywhere is becoming the same
- five companies now own 90% of the global music market and in recent years they have been cutting their ranges of recording artists in order to increase profits
- media giants show western festivals of Christmas and Halloween in their films
- places gain an insight on American and British culture through shows such as Downton abbey
- japanese children’s TV been highly influential, Pokemon
explain the western influence of migration and tourism
- glocal cultures develop where global processes exist at a local level, this is how urban environment have been transformed by inward migration
- ethnic enclaves form through concentrations of particular communities gaining their own identity where cuisine adds to the multicultural character and strengthens cultural diversity
- british migrants brought their language and love for cricket to many countries but often had little effect on other cultural traits like religion
- tourists visit areas and bring back ideas and things they discover abroad, introduce the western culture in their home country, e.g. opening a fried chicken shop after discovering the large amount in USA
explain the western influence of Americanisation and disneyfication
- as the global economy draws people closer together, big brand names like coca-cola, mcdonalds, Disney and nike become globally famous
- countries adopt the American culture through their fast food restaurants, large department stores and music and entertainment
- media giant Disney has exported its stories of superheroes and princesses everywhere
- through Disneyfication and building its brand globally it promotes American values, including family values, traditional morals and consumerisation, especially the idea of a white wedding
what is americanisation?
America’s need for bigger and better, their desire for fast food and high tech sold in a free market. the largest TNCs are American and therefore in promoting their brands globally, they are pushing American culture and values.
what are the ways in which global culture has increased opportunities for disadvantaged people
- the Paralympic movement
- the growing awareness for female quality, child marriage and girls education
- the promotion of LGBTQ
- improvements in discrimination amongst race and sexuality
explain how westernisation led to the Paralympic movement
- the emergence of a global cultures that values equality, freedom of expression and reduced discrimination on the grounds of gender, sexuality and disability
- first Paralympics in 1948 where the same facilité were used for both games
- in 2011, 25% of disabled people in china were able to find employment but after china coming top of the medals table in London’s paralympic games, the chance to train and compete on the global stage has helped marginalised groups to gain support and a more equal status
- aim was to create an elite sports comp for people with disabilities that would be equivalent to the Olympic games
- the Paralympic Games show how globalisation can create new opportunities for disadvantaged groups
explain how westernisation led to an increased awareness on child marriage and the access of education for girls
- the US set up a programme called let girls learn through the growing awareness, if they have an education then they are less likely to go through child marriage and child birth, enabling them to access higher incomes and provide financial security
- in emerging and developing countries, the western cultures has improved opportunities and given hope to girls, India’s education for all programme the ‘Sarva Shiksha Abiyan’ has set up nearly 3500 residential schools in poor areas where literacy levels are low
explain how westernisation led to improvements in discrimination among race and sexuality
- the race relations act 1968 created rights for all races with respect to employment, housing, commercial and other services. attitudes developed over time to become known as the diversity agenda where Govs have responsibility for legislating to prevent discrimination. the activity of global players like TNCs is important in conveying these values
- FIFA is a global player and promotes spotty and is in charge of marketing for competitions like the World Cup, in doing so it promotes anti-discrimination policies and attitude like their say no to racism campaign
- western countries are adopting more tolerant policies on issues such as gay rights, still a way to go in places like russia and the middle east
- global media coverage of gay pride marches and high profile cases of sex discrimination may help erode sexism and prejudice in developing countries
what are the 6 ways of cultural erosion
- loss of language
- traditional food
- music
- clothes
- social relations
- loss of tribal lifestyles
cultural erosion can also change the built and natural environments
what is hyper globalisation
the idea that a largely westernised global culture is emerging as a result of cultural erosion in different places