Globalization & MNC's

Question 1

How many beverage brands does CocaCole have?

Answer 1

239

Question 2

What is CocaCola’s slogan?

Answer 2

Think globally act locally

Question 3

What is the most global function of CocaCola?

Answer 3

Advertising

Question 4

Who described the world as being tied together into a single globalized marketplace and village?

Answer 4

Freidman 1999

Question 5

What word defines: “convergence towards a global system”?

Answer 5

Hyperglobalisation

Question 6

What is the moderate approach to globalization?

Answer 6

that globalization is taking place more rapidly in some places than others and at different intensities.

Question 7

What are the characteristics of globalization?

Answer 7

1. Growth in capital economies.
2. Growing connections between firms
3. Advances in ICT
4. Qualitative changes

Question 8

What is Globalization?

Answer 8

Increasing and deepening interactions between individuals and organisations.

Question 9

Who predicted that there would be a single global market where standardized goods would be sold?

Answer 9

Levitt 1983

Question 10

What did Levitt fail to foresee?

Answer 10

The diversity of consumers and the markets.

Question 11

What sector is the growth of global markets most seen in?

Answer 11

Sectors which rely on a standardized product/service for all consumers.

Question 12

What are successful firms able to do?

Answer 12

1. Source components globally

2. Providing products that adapt to the customers tastes at competitive prices.

Question 13

What allows companies to break down the manufacturing processs

Answer 13

Globalization of production e.g Starbucks

Question 14

What particular country and sector has attracted globalization of production?

Answer 14

India’s IT sector

Question 15

What does globalization mean to the consumer?

Answer 15

1. More Choice
2. Lower Prices
3. Blurred national identity

Question 16

What does the Globalization index measure?

Answer 16

1. Economic Integration
2. Personal Contact
3. Technology
4. Political engagement

Question 17

According to the Economic Intelligence Unit , who are the top 3 most globalized countries?

Answer 17

1. Hong Kong
2. Singapore
3. Ireland

Question 18

To whom is globalization viewed a threat to?

Answer 18

Smaller local interests and the environment.

Question 19

Globalization is not always linked with low levels of public expenditure & poor social safety. Give an example.

Answer 19

Sweden & Denamrk

Question 20

What are the spill over effects of Globalization?.

Answer 20

1.Opportunities for local firms to benefit form FDI

Question 21

What company helped clean up eastern Europe?

Answer 21

Dow Chemicals

Question 22

What are the benefits of Globalization to the Host Society?

Answer 22

1. New Jobs
2. Industrialization
3. Technology transfer
4. Spillover Effects

Question 23

What are some of the disadvantages to the Host Society?

Answer 23

1. Vulnerable to location shifts

2. Environmental Degradation

Question 24

What are the Home Society Adverse Effects of globalization?

Answer 24

1. Income Inequality

2. Loss of low skilled Jobs

Question 25

What are the Home Society Benefit of globalization?

Answer 25

1. Growth in outward FDI 2. Increased Corporate Profits 3. Increased shareholder value

Question 26

Globalization is one of the many factors affecting?

Answer 26

The well being of the population

Question 27

MNC's generate __ of worlds output and __ of world trade.

Answer 27

50% 2/3

Question 28

MNC's account for __ of the manufacturing output in Ireland?

Answer 28

70%

Question 29

MNC is

Answer 29

an enterprise that engages in FDI and owns or controls value adding actvities in more than one country

Question 30

A firm that has engaged in trade activities with no FDI component is?

Answer 30

International firm

Question 31

What are the 3(Triad) types of product strategy?

Answer 31

1. Economy - lower prices & quality e.g US 2. Value - e.g Japan 3. Premium e.g EU

Question 32

What company's global operations allow it to spread costs

Answer 32

Proctor & Gamble

Question 33

What theory states: " MNC's cannot merely rely on existing resources but must develop dynamic capabilities to create, deploy and upgrade resource in pursuit of sustained CA"?

Answer 33

Dynamic Capability Theory

Question 34

What are the different MNC capabilities?

Answer 34

1. Organisational 2 Technological 3. Managerial 4. International experience

Question 35

What is the most important capability for MNC's to develop?

Answer 35

Knowledge transfer

Question 36

Why is there focus on developing MNCs?

Answer 36

As they are much smaller and have higher diversification when compared to the market focus MNC.

Question 37

What constraints do developing MNC's face?

Answer 37

1. Resource copnstraints 2. Lack of experience 3.International competition

Question 38

What are the advantages of DMNC's?

Answer 38

1. Home government support | 2. Flexibility