Glocalisation

Question 1

Glocalisation definition

Answer 1

Glocalisation describes when a global brand is altered to meet local needs​

It is associated with the phrase “think globally act locally”​

Question 2

Impact on the business of glocalisation

Answer 2

This may mean a business has to adapt their products, marketing activities and working practices to reflect local needs​

Question 3

Benefits of glocalisation

Answer 3

This will allow the business to meet the needs of the consumers this

The mncs can market these products to their target audience within that market as a result this will allow to increase their overall sales this is because they are creating a product that meet the needs and demand of the market

Question 4

Drawbacks of glocalisation

Answer 4

This may lead to a culture clash with consumer
this may potential harm the reputation of the business
a suffer in low in sales