Glossary Flashcards
(98 cards)
What is an accent?
the pronunciation of a language
What is an actual reader?
the individual(s) who actually read or listen to a text
What is an actual writer?
the individual(s) who actually produce a text
What is an adjective?
word class to modify nouns
What is an adverb?
word class for mainly modifying adjectives and verbs - time/manner/place/degree (adverbs of degree)
What is an alliteration?
repetition of a sound at the beginning of several words
What is an allusion?
form of figurative language in which a reference is made to a text/event/person/place
What is an analogy?
cognitive process of transferring traits from one thing or idea to another
What is anaphora?
repetition of the same word/phrase in a succession of phrases or sentences
What is anti-advertising?
makes you aware of conventions of advertising, challenges audience
What is an antithesis?
contrast between ideas by placing them together
What is an appeal to authority?
argumentation technique by referring to a source of authority
What is an appeal to fear?
appealing to an audience’s sense of fear
What is an audience?
general term for a reader or listener of a text
What is the bandwagon effect?
propaganda technique that suggests one should do something because everyone else is doing
What is bias?
language that supports an ideological position, whether implicitly or explicitly
What is cacophony?
discordant, rugged, or hard-sounded effects in prose or verse
What is caesura?
a pause within a line of verse
What is characterisation?
the way in which a writer creates her characters in a narrative to attract or repel sympathy from the audience
What is a clause?
a group of words that express a single idea
What is a cliché?
a boring phrase made tedious by frequent repetition
What is coherence?
systematic connection of ideas in a written place
What is colloquialism?
a kind of expression or grammar that is associated with ordinary, everyday speech rather than formal language
What is conflict in advertising?
including a conflict situation in an ad to help sell a product/idea