gmad fc Flashcards
(116 cards)
1
Q
What is an example of user generated content?
A
Social media users
1
Q
What is a commodity self?
A
products are used to evoke a certain image of a person (example: women think they must shave their body hair because it is seen as socially acceptable
2
Q
Cross Advertising
A
deals across all different media forms
3
Q
What is juxtapositioning?
A
A person being compared to the product; they are usually seen next to or near the product
4
Q
What is juxtapositioning?
A
A person being compared to the product; they are usually seen next to or near the product
5
Q
Cross promotion
A
a corporation of a business uses another company to promote their ideas
6
Q
Another name for media conglomeration
A
Synergy
7
Q
Resource contraint dilemma:
A
The amount of space in an article will not be increased regardless of the enhanced of media resources to capture news
8
Q
Marlboro uses metonymy to evoke an image of:
A
Masculinity, patriotism(cowboy), independence
8
Q
What does Branding in news do?
A
Audience members will follow the the reporters in additions to their stories; news reporters are turned into “celebrities”
9
Q
“Up to 80% longer”
A
Comparison
10
Q
What is the “right” way to say subliminal advertisements?
A
Unconscious effects
10
Q
As the health hazards of smoking become more widely known a mandatory warning was included on packages
A
TRUE
11
Q
Janus Principle:
A
the “oppostie” approach –good side , bad side
12
Q
Who are the 4 players in the media?
A
Consumers, Advertisers, Media Companies, Media Employees
13
Q
Horizontal integration
A
one media company buys another media company of the same type
14
Q
Cross production
A
Turning a successful media form into other forms
15
Q
What does the news do?
A
Gives us important information in what is occuring in the world
15
Q
How to avoid manipulation?
A
buy generic products, learn to read and decipher ads, question priorities, values, and institution of consumer capitialism
16
Q
Pseudoindividuality
A
Marcuse claims one must free oneself from whole, similar to commidity self; you feel unique when in reality you aren’t because others are buying the same product
17
Q
What is subliminal?
A
below our threshold to perceive
17
Q
Process of constructing the news:
A
selecting what gets covered, deciding focus, determines how the story gets told
18
Q
Kellner came up with the professional responsbility perspective. T or F
A
FALSE
19
Q
Functions of advertising and fashion:
A
produce consumers, integrate consumers w/ in consumer society
20
"Scrub away is the best of its kind"
Irrelevant comparisons
22
Localism
sharing of power among as many people as possible; populist value; each person should have an equal say
22
Deadline dilemma:
Sometimes events occur after a deadline and journalists cannot get the information; they can file a partial story making the event not completely accurate
23
"X is new & improved"
Comparison to earlier form; (what was wrong with the old version, & what will be wrong with it in the future)
24
Cons of monopolies
controlled prices, no competition meaning no innovation for new ideas, smaller companies cannot enter market
25
Example of vertical integration
a book publisher buying a printing plant and some bookstores
26
What did "General Motors --Putting Quality to the Road" video show?
young beautiful multicultural students, the act of the camera shooting down on the students show vulnerability, patroitism, hardwork=social values
27
For commercialism news organizations are businesses compete for audiences & advertisers. T or F?
TRUE
27
Ogliopoly
a market form in which a market or industry is controlled by a small group of firms
28
Economies of Scale
decrease in cost of a product as the level of production increases
30
"4 out of 5 dentists said they recommend Aim"
Pseudo-Survey
31
True or False. media companies what to overvalue their resources
FALSE
31
Simplified Media Content
(SEC)--when convering a story journalists try to tell the story in the simplest way to capture the audience's attention for a long span. (Example: War in Iraq)
32
Metonymy
Associating positive & desireable qualities with a product
33
What does the ad "Love is Expensive" show?
soft, magical warm light, the woman cannot count on male to provide anymore, the ad responds to life expentancy
33
Mass culture does not produce consumerism. T or F?
FALSE
33
Bullet Theory
passive audiences are emphaized; media acts like a "hyperdermic needle"
34
What does "Girls Just Wanna Have Fun" show?
problem: not having enough time to do things the new vision of women is shown: full time job, plus make time do do things ad home and spend time at home to do chores/spend time with family
35
Protestant work ethic qualities:
saves money, avoids buying uneeded things
36
An example of horizontal integration:
A newspaper chain buys another newspaper chain
37
Market driven organization uses--Target marketing:
the attempts to fullfill wants and needs as efficiently as possible
38
"X is the best selling product of its kind"
Irrelevant Comparison
39
What is a conglomerate?
When a company owns many Nonmedia products
39
What are the different types of concentrations?
horizontal integration, vertical integration, conglomerate
39
What do you think Kellner feels about advertisements?
A lot of wasted time is spent on advertising
40
What does the Marlboro snow advertisement try to evoke?
cigarette smoking is safe, normal, and natural
40
The percentage of soft news decreased:
False; it increased
41
Efficiency
concentration of power in the hands of few who can make decisions well and quickly
42
What are implicit claims?
Claims that cannot be proven
43
There is more focus on gossip than on actual news. T or F.
TRUE
45
Most journalists indicate lack the ability to identify expert and unbiased sources. T or F?
TRUE
46
"X has better cleaning action"
Comparison with Unitentified other; (X is better than what?)
48
"Aim fights against cavities"
Pseudo-Claims
49
Journalists operating on a _______ pay careful attention to what kind of stories and presentation formats generate the largest audiences
Marketing perspective
50
More money is spent on advertising than what the product is actually worth. T or F
TRUE
51
John Kenneth Galbraith stated:
Advertising is negative because it no longer benefits public good it only serves to benefit individuals
52
In the early days of the U.S. newspaper biases were clearly labeled. True/False
TRUE
54
When NBC names their newscast NBC Nightly News with Brian Williams they are \_\_\_\_\_\_\_.
Branding
54
Advertising is \_\_\_\_\_\_.
Pervasive
55
Product placement & example:
the placement or mentioning of products in books, movies, etc. (example: in a movie a guy asks his friend for a Coke
57
The U.S. consumes about \_\_\_\_% of the world's resources
30%
57
Which theory appeals to active audiences?
Uses & Gratifications
59
What are the 3 constraints that limit was is presented in the news?
Deadlines, Resource limitations, geographical focus
60
Product placement happens in:
TV, Film, Books
61
Who are the biggest AD agency
Proctor & Gamble
62
Who stated that ads not only sell products but also social values?
Kellner
63
What main point did Adorno & Horkheimer state about advertisements?
The advertisement methods in the united states reflected that of the propaganda Hitler used in Germany
64
Example of Normative deviant:
A robber removes money from other people's accounts at gunpoint
65
Define Puffery
Making implicit claims that cannot be tested for the truth
67
What do ads transmit?
That buying and consuming will solve all their problems and bring happiness
68
Vertical integration
one media company buys suppliers and/or distributers to create integration in the production and distribution of messages
68
Blockbusters
a production that denotes a very popular or successful production
69
Because we see so many portrayals of the deviant, we perceive those as the norm. T or F?
TRUE
70
What do consumers pay for in a product? (Kellner)
Ingredients, packaging, promotion, marketing (Kellner)
71
What is the definition of "talent" in media literacy?
the ability to attract large audiences, NOT artistic ability
72
Subliminal advertising are used in ads today. T or F
FALSE
73
The US absorbs almost half of the world's advertising expedintures. True/False?
TRUE
75
"X Fights Cavities"
Pseudo-Claim; we are not told how these claims are proven
76
The 6 big players
Viacom Disney Newscomp Comcast TimeWarner CBS
77
News shows brands their reporters. T or F
TRUE
78
What percentage of a typical newspaper is advertising?
60%
80
What are the 4 ways that media industry uses conglomeration to make huge profits? Who introduced these?
Robert McChesney: Cross promotions, cross productions, cross advertising, blockbusters
81
The strongest influence on the construction of news is its ______ nature
commercial
82
Below the Line
"trainable" jobs: technician, secretary, operator
83
Example of Statistical deviant:
A mother gives birth to quadruplets--media worthy because it is not common
84
Almost all advertisers use sterotypes. T or F?
TRUE
86
What was supposed to be gained from deregulation?
more private power, more competition, higher quality services
87
What are the objective factors of journalism?
Fabrication, Bias, Partial story, context, balance
88
Topics of objectivity in the news
fabrication, bias, partial story, context(does It make since)
90
What are the 3 intensified concentration of ownership?
horizontal integration, conglomerate, and vertical integration
91
Consumers think buying the right products will make them:
popular, happy, more successful (Kellner)
92
Daily newspapers don't have a deadline every night. T or F
FALSE
94
Most Americans have a negative view of advertising. T or F
False; they do not
95
What do journalists think the audiences what to see news in?
soft news, government, economy news
96
What method is this: "Biggest", "Boldest" "Most beautifully shimmering shine"
puffery, exaggerated claim
97
Who said "all ads are social texts that respond to key developments during the periods in which they appear."
Kellner
99
Surface criticisms of advertising
manipulates us, makes us materialistic, deceptive, excessive, perpetuates stereotypes, exposes us to subliminal
100
A smiling person holds a beer to associate happiness with the product. What deceptive claim is this?
Juxtaposition
101
Give subcategories of each of the literary perspectives:
Timing (immediate/long-term); Type (BEAMCP--Behavioral, Emotional, Attitudinal, Macro, Cognitive, Physiological); Valence (Positive, Negative); Intentionality (Intentional, Unintentional)
102
Four media literacy perceptives:
Timing, type, valence, intentionality
104
What did the Telecomm Act of 1996 create:
private industry, monopolies
105
"1 out of 3 dermatologists recommend Claritin"
Pseudo Survey
106
Example of cross promotion
A Viacom film promo is shown on MTV
108
Professional Responsibility Perspective
journalists feel they are obligated to inform the public about important events day so that people can use that info to make better decisions as citiznes (example: exposing the citizens to broad scale issues)
109
Two types of deviants in media:
Statistical (causes thing unusual, good/bad); Normative (breaks norms or laws)
110
The primary focus of marketing is to attract and maintain as large an audience as possible
TRUE
111
Give an example of a media conglomerate:
Walt Disney
112
When did deregulation occur? What was the act called
1996; Telecommunications Act of 1996
113
Adorno & Horkheimer said what about people & their commodity self?
people become obsessed with consumerism; they become enslaved in commodity self
114
1996 deregulation was based on:
business interest & new technologies
115
More than \_\_\_\_\_\_% of junk mail ends up in landfills each year.
40%
116
Example of cross production
Turning a movie into a tv show, a book, soundtrack,
