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Good campaign - Marketing > Goal Formulation > Flashcards

Goal Formulation Flashcards

1
Q

Goals

A

Goals are objectives that are specific with respect to magnitude and time. Goals should be results (e.g. achieve) and not actions (e.g. implement).

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2
Q

SMART Goals

A
  • Specific
  • Measurable
  • Achievable/Ambitious
  • Relevant/Realistic
  • Time-bound
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3
Q

Usual KPIs

A
  • Profitability
  • Market share
  • Sales growth
  • Risk containment
  • Innovation
  • Reputation
  • …
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Good campaign - Marketing (5 decks)

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