Google AdWords Fundamentals Flashcards
What is the Google Network?
The Google Network is the term for all the places your AdWords ads can appear which include:
1. Google Search
2. Search sites that partner with Google to
show ads and popular web pages
3. Mobile phone apps
What are the two areas of the Google Network?
- The Google Search Network
2. The Google Display Network
What is the Google AdWords?
An online advertising tool that helps businesses connect with their customers. It is a paid advertising products
You create an online ad, tell Adwords who you want to reach and Adwords brings your ads to them.
What are the benefits of AdWords
- Connect with Customers
- AdWords has a sophisticated targeting system that helps you show your ads to the right people in the right place, at the right time. - Control Costs
Gives you complete control over your budget. You choose how much you want to spend each month, per day, per ad. There is no minimum - Improve Performance
Shows you how many people see your ads, the percentage that click to visit your website and other tracking tools
What is the Google Display Network?
The Display Network is a collection of more than a million websites, apps, videos, blogs, and other online destinations that show AdWords Ads giving you the opportunity to reach more than 80% of Internet users worldwide.
What is Google Shopping Insights?
A tool that helps advertisers explore and compare local shopping patterns and trends across the U.S.
It’s goals is to support retailers in making better local merchandising and promotion decisions.
It can help advertisers capitalize on geographic and seasonal variations. Also compared Shopping on mobile vs. desktop.
What is Google Shopping Insights Tool?
A tool that helps advertisers explore and compare local shopping patterns and trends across the U.S.
It’s goals is to support retailers in making better local merchandising and promotion decisions.
It can help advertisers capitalize on geographic and seasonal variations. Also compared Shopping on mobile vs. desktop.
What is Remarketing?
Remarketing allows you to show your ads to visitors who have already discovered your business and have been to your website.
Remarketing helps you reconnect with them by showing relevant ads as they browse the web, use mobile apps, or as they search on Google.
What does Showrooming refer to?
The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
What is conversion tracking?
A tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business
What is Firebase?
Is a dedicated platform and SDK for building mobile Apps for App developers.
Offers detailed reporting and Analytics
It supports the web, iOS, OS X, and Android clients.
What is an Auction Insights Report?
A report that lets you compare your performance with other advertisers who are participating in the same auction that you are.
The report can help you make strategic decisions about bidding and budgeting by showing you where you are succeeding and any missed opportunities.
What is an ad impression?
The number of times your ad (banner, button, or text link) has been shown or exposed to a potential viewer.
It is counted each time your ad is shown on a search result page or other site on the Google Network.
Each time your ad appears on Google or the Google Network, it’s counted as one impression.
What is an ad click?
When someone clicks your ad, like on a blue headline of a text ad, AdWords counts that as a click.
Relevant, highly targeted ads are more likely to receive clicks
What is the Clickthrough rate (CTR)?
Tells you how many people who’ve seen your ad and end up clicking on it.
This metric can help you gauge how enticing your ad is and how closely it matches your keywords and other target settings.
