Google Analytics - Beginner

Question 1

Google Analytics can collect behavioral data from which systems?
(select all answers that apply)

1. E-commerce platforms
2. Mobile Applications
3. Online point-of-sales systems
4. Systems not connected to the Internet

Answer 1

1. E-commerce platforms
2. Mobile Applications
3. Online point-of-sales systems

Question 2

To track website behavior data with Google Analytics, which steps will you need to complete?
(select all answers that apply)

1. Install Google Analytics software on your desktop
2. Create an Analytics account
3. Add the Analytics tracking code to each page of your site
4. Download the Analytics app

Answer 2

1. Create an Analytics account

2. Add the Analytics tracking code to each page of your site

Question 3

When will Google Analytics end a default session?

1. After 30 minutes, regardless of user activity on your website
2. Once the user opens another browser window
3. When a user is inactive on your site for 30 minutes or more or closes a browser window
4. At noon every day

Answer 3

When a user is inactive on your site for 30 minutes or more or closes a browser window

Question 4

Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.

True/False?

Answer 4

TRUE

Question 5

Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?

1. View > Account > Property
2. Property > Account > View
3. Account > View > Property
4. Account > Property > View

Answer 5

Account > Property > View

Question 6

A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.
True/False

Answer 6

TRUE

Question 7

To find your Analytics tracking code, which sequence of steps should you follow?

1. “Admin” tab > “Tracking Code” > “Tracking Info”
2. “Admin” tab > “Tracking Info” > “Tracking Code”
3. “Reporting” tab > “Audience Reports” > “Tracking Code”
4. “Audience Reports” > “Settings” > “Tracking Code”

Answer 7

“Admin” tab > “Tracking Info” > “Tracking Code”

Question 8

To use Analytics to track user behavior on your website, what must you add to each page of your site?

1. PHP tracking code
2. Google Analytics account number only
3. Google Analytics tracking code
4. A permissions button

Answer 8

Google Analytics tracking code

Question 9

New views can include website data from before the view was created.
True/False

Answer 9

FALSE

Question 10

If you delete a view, account administrators can recover the view using the “trash can” function within how many days?

35
65
95
125

Answer 10

35

Question 11

What are the options for filtering data in Google Analytics?

1. Exclude data from a view
2. Include data in a view
3. Modify how data appears in your reports
4. All of the above

Answer 11

All of the above

Question 12

Why is it important to keep one unfiltered view when using filters with Google Analytics?

1. To ensure you can always access the original data
2. In order to configure Goals
3. In order to use a filter for multiple views
4. There is no reason to have an unfiltered view

Answer 12

To ensure you can always access the original data

Question 13

Google Analytics filters data in the order in which the filters are set.

True/ False

Answer 13

TRUE

Question 14

Filters allow you to reprocess historical data from before the filter was applied.

True/ False

Answer 14

FALSE

Question 15

Where in the HTML of your webpage should you place Analytics tracking code?

1. Just after the opening tag of your website
2. Just before the closing tag of your website
3. Just after the opening tag of your website
4. Just before the closing tag of your website

Answer 15

Just after the opening tag of your website

Question 16

The Analytics tracking code can collect which of the following?

1. How many users visited a page
2. Language the browser is set to
3. Type of browser
4. User’s favorite website
5. Device and operating system

Answer 16

(not 4)

1. How many users visited a page
2. Language the browser is set to
3. Type of browser
4. Device and operating system

Question 17

What would you use to compare two date ranges in a report?

1. Hourly, Day, Week, Month views in the time graph
2. Real-time reports
3. Date range comparison
4. Account selector

Answer 17

3.Date range comparison

Question 18

What does the “Users” metric measure?

1. The total number of visits to your website
2. Users that had at least one session on your site in the given date range
3. Users that landed on the homepage of your website
4. Users who have signed up to an email newsletter on your website

Answer 18

2.Users that had at least one session on your site in the given date range

Question 19

In Google Analytics, what is the “Bounce Rate”?

1. The number of times unique users returned to your website in a given time period
2. The percentage of sessions in which a user exits from your homepage
3. The percentage of total site exits
4. The percentage of visits when a user landed on your website and exited without any interactions

Answer 19

The percentage of visits when a user landed on your website and exited without any interactions

Question 20

In Google Analytics, what is a “dimension”?

1. The total amount of revenue a business has made in a given date range.
2. An attribute of a data set that can be organized for better analysis.
3. A comparison of data between two date ranges.
4. A report that offers information about your audience.

Answer 20

An attribute of a data set that can be organized for better analysis.

Question 21

In Google Analytics, what is a “metric”?

1. A dimension that can help you analyze site performance.
2. The dates in your date range.
3. A segment of data separated out in a report for comparison.
4. The numbers in a data set often paired with dimensions.

Answer 21

The numbers in a data set often paired with dimensions.

Question 22

In Google Analytics, what is a “secondary dimension”?

1. An additional widget you can add to a dashboard for more specific analysis.
2. An additional metric you can add to a report for more specific analysis.
3. An additional dimension you can add to a report for more specific analysis.
4. A visualization that allows you to view understand the impact of your data.

Answer 22

An additional dimension you can add to a report for more specific analysis.

Question 23

If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?

1. Pivot view
2. Comparison view
3. Performance view
4. Percentage view

Answer 23

Comparison view

Question 24

How do you increase the amount of data in a sampled Google Analytics report?

1. Choose “Greater precision” in the sampling pulldown menu
2. Choose “Faster response” in the sampling pulldown menu
3. Apply additional filters
4. Remove the Secondary Dimension

Answer 24

Choose “Greater precision” in the sampling pulldown menu

Question 25

By selecting "Share Template Link" you can share your dashboard and your data with another user. True/False

Answer 25

FALSE

Question 26

If you share a dashboard with others, they can change the information that shows on their dashboard True/False

Answer 26

TRUE

Question 27

What setting must be enabled to view data in Demographics and Interests Reports? 1. Content Grouping 2. Advertising features 3. User permissions on the view 4. In-Page Analytics

Answer 27

Advertising features

Question 28

What report would best help identify potential browser issues with website traffic? 1. The Active Users report 2. The New vs Returning report 3. The Browser & OS report 4. The Source/Medium report

Answer 28

The Browser & OS report

Question 29

What report shows whether a website was viewed on mobile devices? 1. The Exit Pages report under "Site Content" 2. The Landing Page report under "Site Content" 3. The Engagement report under "Behavior" 4. The Devices report under "Mobile"

Answer 29

The Devices report under "Mobile"

Question 30

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? 1. Campaign and Keyword 2. Keyword and Ad Content 3. Source and Medium 4. All of the above

Answer 30

Source and Medium

Question 31

Which of these are channels available in the default Channels report? (select all answers that apply) 1. Organic Search 2. Direct 3. Display 4. Device

Answer 31

1. Organic Search 2. Direct 3. Display

Question 32

Which report can show how well particular sections of website content performed? 1. Location report 2. Content Drilldown report 3. Frequency and Recency report 4. Top Events report

Answer 32

Content Drilldown report

Question 33

Which report lists the pages of a website where users first arrived? 1. Landing Pages report 2. All Pages report 3. Exit Pages report 4. Pages report under Events

Answer 33

Landing Pages report

Question 34

Which of these are "mediums" in Google Analytics? 1. Organic 2. CPC 3. Referral 4. mail.google.com

Answer 34

1. Organic 2. CPC 3. Referral Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).

Question 35

Which of these are "sources" in Google Analytics? (select all answers that apply) 1. googlemerchandisestore.com 2. (direct) 3. Google 4. Email

Answer 35

1. googlemerchandisestore.com 2. (direct) 3. Google Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).

Question 36

Which of the following is NOT a standard Google Analytics campaign parameter? 1. utm_adgroup 2. utm_source 3. utm_medium 4. utm_content

Answer 36

utm_adgroup

Question 37

Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs. True/False

Answer 37

TRUE

Question 38

When you create a Goal in Google Analytics, you must set up a funnel visualization. True/False

Answer 38

FALSE

Question 39

If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? 1. /thankyou.html 2. /thankyou.php 3. /thankyou/receipt.php 4. All of the above

Answer 39

All of the above

Question 40

What are the three different campaign tags that Google Analytics requires for accurate campaign tracking? 1. Medium, Source, and Content 2. Medium, Source, and Campaign 3. Campaign, Content, and Term 4. Source, Content, and Term

Answer 40

Medium, Source, and Campaign

Question 41

Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users' location? 1. Campaigns 2. Keywords 3. Bid Adjustments 4. Destination URLs

Answer 41

Bid Adjustments

Question 42

If you would like to quickly generate campaign tags for tracking, what tool should you use? 1. The Measurement Protocol 2. The Segment Builder 3. The URL Builder 4. The Goal Selector

Answer 42

The URL Builder

Question 43

Which of the following is the correct format for a custom campaign parameter added to a URL? (select all answers that apply) 1. www.googlemerchandisestore.com/?utm campaign=fallsale 2. www.googlemerchandisestore.com/?utm_campaign=fallsale 3. www.googlemerchandisestore.com/?utm_campaign=fall_sale 4. www.googlemerchandisestore.com/?utm_campaign = fall sale

Answer 43

- www.googlemerchandisestore.com/?utm_campaign=fallsale | - www.googlemerchandisestore.com/?utm_campaign=fall_sale

Question 44

Which of the following are examples of Goals in Google Analytics? (select all answers that apply) 1. Making a purchase 2. Signing up for a newsletter 3. Completing a successful Google search 4. Submitting a contact information form

Answer 44

1. Making a purchase 2. Signing up for a newsletter 4. Submitting a contact information form

Question 45

AdWords lets users advertise on which properties? (select all answers that apply) 1. Google Search 2. Google Display Network 3. DoubleClick Campaign Manager 4. Google AdSense

Answer 45

1. Google Search | 2. Google Display Network