Google Analytics Glossary #2 Flashcards
Roll-Up Reporting
Reports that combine data from multiple sources into a single property. Only works on 360 products
Segment
A subset of sessions or users that share common attributes.
Session
How long is a user inactive on a site or app before a new session begins?
A session is the period of time a user is active on a site or app.
If a user is inactive for more than thirty minutes, a new session begins.
Solutions Gallery
The solutions gallery lets one share and import custom reporting tools, like dashboards and segments, into ones Google Analytics account.
Source/Medium
Source is the origin of traffic.
Medium the general category of the source, such as google(organic), cost-per-click (cpc) or web referral.
Tag/tracking code
What do tags do?
Javascript snippet that sends information to a third part. The Analytics tracking code is an example of a tag
Tags collect data, thus target ad campaigns and track ads.
Tracking ID and property number
What is the anatomy of a tracking ID?
A tracking ID is a string like UA-000000-2. It must be included in ones Google analytics code to know which account and property to send data to.
The tracking ID is automatically included in Javascript snippets for websites, be must be added to others tracking technologies like SDKs and Measurement Protocol.
The first set of numbers (-000000) refers to the account number, and the second set of numbers refers the the property number associated with the account.
Universal Analytics
What tracking codes does it use for websites? What tracking does it use for apps?
Universal Analytics is the most recent current data collection technology for Analytics.
analytics.js is the tracking code used for websites, and an SDK is used for apps.
User ID views
User ID views are a special type of reporting in which only traffic with user IDs are included.
View
A view or reporting view is a subset of an Analytics account property that can have its own unique configuration settings.Multiple views can be created for a single property and be configured to show a different subset of data for the property.
View filter
A view filter can be configured to add, remove or modify data before it is processed into reports.
For example, a view filter may allow one to exclude traffic from certain IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLS into readable text strings.
SDKs
A tracking code used for mobile apps. Analytics SDKs collect data from mobile apps, and Measurement Protocol collects data other devices, such as ticket kiosks and game consoles.
