Google Course Flashcards
(128 cards)
1
Q
Which do you prioritize, your business goals or your customer’s needs?
A
BOTH equally
2
Q
How do you make sure you’ve thought of your customer’s goals in your website?
A
You think like your customer and then design your site accordingly
3
Q
True or false - What THEY want to do on your website > What YOU want to do on your website
A
FALSE.
These both need to be balanced.
4
Q
True or false. You can only pick one - what your visitors are looking for, or your goals.
A
False. You have to balance both while building your website.
5
Q
If you’re a small local business, what information would customers be lookinng for when they visit your website?
A
Your phone number
6
Q
If the main thing your customers are looking for is your phone number, how should it be placed?
A
- Easy to find
- Visible
- On every page
- Highlighted
- Big CALL NOW button
- Easy to find Contact page
- Button to place a call in one click (if on mobile)
7
Q
What are the different kinds of information that people could be looking for if you’re a small business?
A
- Phone number
- Maps
- Specific directions
- Prices
- Special offers
- Your qualifications
8
Q
It’s very important, to keep your tone formal, use technical language and tell people all your accomplishments. T/F?
A
False.
Explain to them that you can meet the needs of your customer, solve a problem they have, in words that are easy to understand.
9
Q
What is a good way to show people your competence without chest-beating about how great you are?
A
Testimonials – Videos of satisfied customers who had a problem (the same problem others are at the site for), that you solved
10
Q
What is the extreme of confidence that you don’t want to reach in your tone on your website?
A
Intimidating, arrogant, overconfident
11
Q
What is a sureshot way of intimidating your audience?
A
Using non-understandable jargon instead of language they can understand
12
Q
Is it better to tell visitors about yourself or to connect with them?
A
Connecting with your visitors by telling a story is much more important than telling them about all your accomplishments
13
Q
When I say that you should treat your website like a ticking time bomb, what do I mean?
A
Every second counts. Make sure that your customers can get the information they need easily, and navigate your site intuitively.
14
Q
How can you make your site easy to consume within seconds?
A
Use images, headlines and keep very clear navigation
15
Q
What does a usable website give visitors?
A
A usable website makes it easy for visitors to find what they’re looking for, and to accomplish what they want
16
Q
What one feature can mean the difference between a dead and a responsive website?
A
Live chat
17
Q
How can you equate a usable website with an LVG team?
A
You intuitively know exactly where you’ll find each component
18
Q
What part of Ralphs would you call the navigation menu?
A
The signs over each section
19
Q
What different aspects of the website should be exactly the same on each page, in order to make navigation intuitive?
A
- Navigation Menu
- Search box
- Logo linking to the home page
20
Q
What background/text combo works all over the web?
A
Light background / dark text
21
Q
How do you avoid burying the good stuff so low that readers don’t reach it?
A
Create bullet list sidebars and big headings – features that make it very easy for visitors to skim the site
22
Q
How can you help your visitors understand what to do next?
A
Call to Action buttons
23
Q
What kind of call to action would you give someone if you want them to come to your store?
A
“Get directions to our store” C2A button
24
Q
What kind of call to action would you give someone if you want them to pay you money?
A
“Buy now” button
25
In what way can you equate call to action buttons with football games?
When you reach a certain area in the field, you cross. At another area, you shoot. At another, you rake a pass out to the wing. Similarly, on sites, at specific points of the user experience, they're called to specific actions
26
What aspects of a website can drive people away?
- Slow loading
- Not mobile friendly
- Selling rather than solving
27
What can you do with images to enhance the speed of your website?
- Pick the exact right image size - nothing bigger
28
What is the best tactic to use with background images for a fast website?
Use the same background image across many pages
29
How do you test the speed of your website?
Test with mobile data rather than wifi
30
How is responsive design related to users' interaction with your website?
Users stay on sites with responsive design, because the site changes itself based on their device/browser
31
How do you test if your site is mobile friendly?
Use google's mobile friendly test tool
32
How can your icon choice influence user behaviour on your site?
Picking widely recognised icons ensures usability and hence users stay and use your site more
33
What is one of the most fundamental parts of having a mobile friendly site for your business?
Making it easy to call you from mobile
34
How do you make sure you've tested your site for mobile use well?
Test from all --
- devices
- OSs
- browsers
35
If you're talking about your decorating style and where you get your inspirations from, what kind of talk are you engaging in on your website?
You're selling, instead of solving.
36
How can you make your site a solving site rather than a selling site?
You show visitors how you've solved other similar people's problems (through testimonials from satisfied customers etc)
37
What kind of United striker contrast can you make between websites?
Rashford vs Lukaku.
Fast or loaded with unnecessary content.
38
What are the first three things you do when establishing your online presence?
1. Identify your goals
2. Define your mission
3. Figure out your USP
39
What is your first goal when setting up your online presence?
Digital success
40
How do you set yourself up for digital success?
You define your online business strategy
41
Big picture, what does your online business strategy do?
It defines clear goals, and FOCUSES your online activity.
42
When you put your online business strategy on paper, what happens?
Your ideas that were in your head go into a usable format, and you have increased clarity and focus.
43
When you have a whole platter of things that you can do, what is the one thing that helps you focus your efforts instead of doing EVERYthing?
A good online business strategy
44
What is step 1 of your business strategy?
To clearly define your goals
45
What are some possible goals of online business?
1. Increased sales
2. Identify potential customers
3. Increase awareness of the brand / business
4. Grow email marketing list
46
What are the benefits of clearly defining your goal?
It gives you direction and a clear path to follow
47
What do you do once you've clearly defined your goal?
Articulate what your business stands for
48
What is step 2 of your business strategy?
To craft a mission statement
49
What is step 3 of your business strategy?
To identify your USP
50
What do you do once you've clearly defined your goal and decided what you stand for?
Figure out what makes you stand out from your competition online
51
How do you identify your USP?
Look at others doing similar things
| Work out what sets you apart
52
Once you've set a goal, crafted a mission statement and figured out your USP, what do you have?
You truly understand WHAT you want to achieve.
53
How does setting a goal, crafting a mission statement and figuring out your USP help you?
It helps you make the right decisions at the right time.
54
If your goal is to increase sales, what should your strategy be?
To drive traffic to your site
55
How do you drive traffic to your site?
- Paid ads
| - Content marketing
56
If your goal is to increase awareness of your brand, what should your strategy be?
Social media
57
How do you use social media to increase awareness of your brand?
You express your values, your personality, and you engage with your audience
58
If your goal is to grow your email marketing list, what is the best way to achieve it?
By clearly communicating what they should expect to receive
59
What are a couple of ideas for email marketing content?
- Exclusive content
| - Member only updates
60
What do I specifically want to achieve by being online?
Passive Income. Something that pays me while I live my life.
61
Which values are important to my online business?
- Autonomy of choice
| - Freedom from the chains that bind you
62
What makes me stand out vs my competitors?
My unique way of processing and connecting information (illustrations)
63
What is the basic framework within which all customers interact with online businesses?
See > Think > Do > Care
64
How do you figure out where to focus your digital efforts?
You segment your audience
65
What do you mean by "segmenting" your audience?
You figure out
- WHO you're talking to
- WHEN you should talk to them
- WHAT you should talk about
66
How does the see > think > do > care customer journey help you as an online business?
You can figure out where exactly on their journey to meet your customers
67
How do you know which channel to choose to focus on for ideal customer engagement?
You identify -
- WHO you're talking to
- WHEN you should talk to them
- WHAT you should talk about
68
What are the different ways you can segment customers?
- Age
- Gender
- Specific interests
- Location etc
69
How can you summarise segmentation and customer journey in layman terms?
You put yourself in the customer's shoes and figure out which channels they use most.
70
What game concept can you equate customer touch points with?
Kino
71
You've just heard of the kino concept. In what sequence would you approach the concept now, if you want to fuck a girl?
Learn how it works > Visualise which parts of the girl your hands would have to travel through, for your dick to reach its destination > Do it on a girl, make her have a great time with you by doing it > Fuck her
72
How can you equate the kino learning ladder to the concept of customer touchpoints?
1. You understand your customer touch points (learn)
2. You use them to map your customer journey (visualise which parts of the girl you would touch, when and how)
3. You use them to improve customer experience (do it on a girl to improve her experience with you)
4. You achieve your goal (fuck her)
73
How do you improve customer experience?
You put their needs first
74
How do you improve a girl's experience with you?
By using kino escalation (complete with qualification/disqualification) to put her need of having a great time first
[your need - sex - comes later]
75
What are touch points?
Any stage where a customer or a potential customer comes in contact with a business.
76
How would you equate a touch point with kino?
Kino escalation is any stage where a potential customer (the prospective girl) comes in contact with the business (you) -- basically wherever you literally touch her
77
Why are online touch points valuable? What purpose do they achieve?
- They build brand loyalty
| - They build trust
78
What happens when you encounter the same touch point multiple times?
It builds ongoing positive associations
| It provides consistent value
79
How do you build positive associations within a girl you're trying to fuck?
Contact her with the same touch point multiple times
80
What user behaviour do you need to understand wrt touch points?
What they are
| Where they take place
81
What kind of process is involved in building touch points?
- Identify touch points
- Make them effective
- Regularly review them
82
How do you identify touch points?
Map the journey the customer takes to get to you.
Once you've mapped it in the big picture, understand the STEPS - the pit stops - the orbit jumps that take place through the journey.
83
What do you do once you've identified the STEPS each customer takes to get to you?
You make a plan of HOW to impress them at EVERY stage
84
What kind of mental exercise can you do when trying to identify customer touch points?
Try to visualise where YOU go and what YOU do when interacting with different businesses
85
What kinds of questions can you ask yourself when trying to identify potential interaction points?
- Where do I go when I'm looking for answers?
- Where do I normally spot new brands/businesses?
- What helps me make a purchase decision?
- Do I see a brand again after I've made the purchase?
86
How can you equate the see > think > do > care framework to a game interaction?
She goes to the club, where she SEEs different prospects.
She sees the way guys dance and have fun, their proficiency or fun-ness - all the while THINKing of whom to pick
She ENGAGEs with them, and FUCKs her choice (you)
She doesn't call you back (no CARE - got what she wanted)
87
How does asking existing customers help build your touch points?
It helps in making sure the RELEVANT touch points are EFFECTIVE in drawing people in
88
As a touchpoint, what should the goal of the website content be?
To show potential customers what they want to know,
and
- to keep exsting customers interested
89
How do you make your website effective as a touch point?
Give both potential customers and existing customers what they need, in the same website
90
What are the advantages of social media as a touch point?
- It gives the business character
- It gives a personal feel to the business
- It helps you connect with customers in a relatable and engaging way
91
Once you've identified touch points and made them effective, is your job done with touch points?
No. You have to regularly review them.
92
When you're reviewing touch points, what do you do?
You review - analyse performance;
and you update - optimize the message
93
When you talk about regularly reviewing touchpoints in game, what analogy can you think of and why?
Keep improving your dance -- in regular reviews - you have to analyze performance and optimize your message. That's what you do when you improve your dance and calirbate your kino escalation with more practice.
94
What questions should you answer about each touch point when setting them up and during review?
1. What value does this otuchpoint provide you as a customer?
2. Does this touchpoint match up to your expectations of the brand?
3. How could this touchpoint be improved to provide the customers with a better experience?
95
What questions do you need to ask yourself to define your USP?
- Who is my target audience?
- Who are my competitors?
- What problems does my target audience have?
- How can I solve them?
96
What is a USP?
What sets you apart from your competition - a concise statement that outlines the answers for -
My target audience, my competitors, my audience's problems, and MY solution to their problems.
97
HOW do you deliver your USP?
With a natural, relatable, HUMAN voice, rather than a robotic voice.
98
WHERE do you deliver your USP?
EVERYWHERE. SHout it from the rooftops. Display on website, social media, all marketing material.
99
What is one of the core 2-sided aspects of a USP that gets missed out when you think of it?
It's not just about what sets YOU apart from your competition, it's also about what sets your AUDIENCE apart from others.
You tailor it DIRECTLY to your target audience. NOT to appeal to everyone.
100
Why would anyone do a SWOT analysis ever.
To make sure business decisions are well-informed
101
What question do you need to ask yourself to determine your (S)WOT?
What are we good at?
102
What question do you need to ask yourself to determine your S(W)OT?
What can we do better?
103
What question do you need to ask yourself to determine your SW(O)T?
How can we grow, change and improve?
104
What question do you need to ask yourself to determine your SWO(T)?
What might happen internally and externally that might affect you negatively?
105
What are the online tools you can use to do competitor analysis?
- Google search for key terms
| - Google alerts for key terms, own business names, competitor names
106
What do you get by setting up alerts for terms?
- WHO is talking about certain products online
| - Keep your finger on the pulse
107
What are the 3 exercises you need to undertake to stand out from the competition?
- Define your USP
- SWOT Analysis
- Competitor analysis
108
You can set a goal, but without adding this component, you can't improve business performance. What component is this?
KPI's
109
There are 3 components that make up business success. One of them is a goal. What are the other 2?
You set a goal. You define processes that are required to get to the goal. Then you define KPI's that you track to evaluate the effectiveness of these processes.
110
How are KPIs related to processes at a business?
KPIs are used to evaluate the effectiveness of the processes that are most important in achieving your goals
111
What would happen if you had the goal, the processes but no KPIs?
You would not be able to FOCUS your attention on the metrics most important to meet your business goals
112
How can you equate KPIs to football?
Every manager wants his team to score a goal. That's the goal.
The processes each manager follows are different -- Jose is route 1, LVG is possession, and OGS is high risk high pace.
KPIs are metrics that measure if the team is sticking with the processes.
113
What are OGS's KPIs (possibly)?
- forward passes attempted
| - one-touch give and go
114
What is the one way you can QUANTIFY the effort made by your staff to achieve the goal?
KPIs
115
What do you do with KPIs once you've defined them?
- You analyze results against KPIs
| - You regularly review the KPIs themselves
116
What do you look for when you're analyzing results against KPI's?
- You look for who meets the expected standard
| - You look for who needs additional training
117
How do you make sure your KPI is proper and usable?
SMART.
It should be
```
Specific
Measurable
Attainable
Relevant
Time-bound
```
118
What do you do when you find inconsistencies in KPIs during your review?
- You push the employees harder
- You change the KPI
- You add staff
Basically, you take action to fix the inconsistency
119
What is the power of optimising for search? What about people who find you on a search engine is different from social media?
People who find you on search are LOOKING for you! They're right there in the sweet spot to make the sale. They came looking.
120
What are the steps that a search engine takes before a customer can find you?
- Crawl
- Index
- Rank
121
How do google's spiders crawl through the internet?
By hoppingg from page to page using links!
| the more other pages link to yours, the easier it is to find
122
What are some criteria that search engines use to rank your page?
- No. of words in the article
- No. of other sites linking to your page
- Freshness of content
123
If you're trying to sell coffee beans from peru, what should you do on your website?
Write a blog singing praises of your peruvian beans (not "here are peruvian beans - buy them")
124
How do search engines see images?
As alt tag and descriptive name
125
How does a search engine determine what your page is about?
Title of the page
| Alt text
126
What is a good way to think about what to put in the alt tags of a picture?
How you would describe the picture to a blind person
127
If you score goals, how do you get noticed by google?
You talk about your speed, your first time shots, your shots from out of the box. You specialize and specify, so you are found by someone who's looking for exactly your skillset.
128
What is the easiest way to define SEO?
Talking about exactly what you do - so people come to find exactly you, not general you. Not the dentist, but the details-obsessed, smile designer, LA educated dental guy.
