Google Modules Flashcards
Where can you connect with users on Google Ads?
Search, watching videos on YouTube, discovering apps on Google Play,
Do your ads appear on Search/apps/YouTube simultaneously?
Not necessarily. You choose where your ads appear.
Advertising with Google Ads starts with ___________
creating a campaign based on your business objectives.
What does each campaign type determine?
Each campaign type determines where your ads appear and the format in which those ads are displayed.
What are 4 examples of different campaign types?
- Search 2. Display 3. Video, 4. Shopping, and 5. App
Where do search ads appear?
Search ads appear next to Google search results and on other Google partner sites.
Is YouTube a Google Partner site?
Yes.
________________ ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet.
Google Display
Where can you choose to place a video ad?
on their own or within other streaming video content on YouTube.
Where else can video ads appear?
Across Google’s network of websites and apps.
When do you get charged for your video ad?
Only pay when people choose to watch your ad.
Where do Google shopping ads appear?
on Google Shopping next to search results and near text and responsive ads.
How do Shopping ads promote your products?
by giving consumers detailed information about what you’re selling before they even select your ad.
What marketing objectives might a shopping ad fulfill?
advertise inventory, increase website traffic, increase in store traffic, and find better-qualified leads.
Where do Google App ads run?
Search, Play, and YouTube, thousands of mobile sites and apps.
How are your app ad bids adjusted?
Your ads and bids are automatically adjusted to get the most downloads.
How do you set up an app campaign?
Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you.
What are possible marketing objective(s) for an app campaign?
- increase engagement 2. Increase app installs 3. Increase in-app actions.
What’s are 2 examples of an in app action?
signing up for a newsletter or ordering a product.
What are 3 examples of specialized campaign types?
- Local 2. Hotel 3. Discovery
What do local campaigns help you do?
drive important offline metrics — like store visits or in-store sales.
Which campaign type increases brand awareness when users are browsing content that they are interested in online?
Display campaign.
Which campaign type tells your business story?
Video
What are smart campaigns?
Just choose your business goals and let machine learning deliver results through Google’s Search, Display, and Maps networks.
