Graph Comm midterm Flashcards

1
Q

undo

A

ctrl z

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2
Q

redo

A

ctrl shift z

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3
Q

Zoom in

A

Ctrl +

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4
Q

Zoom out

A

ctrl -

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5
Q

Zoom to full page

A

Ctrl 0

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6
Q

Hand tool

A

spacebar

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7
Q

Make perfect circle, square, straight line, select multiple items, resize proportionally

A

Shift

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8
Q

Selection tool

A

V

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9
Q

Direct Selection tool

A

A

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10
Q

Group

A

ctrl g

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11
Q

ungroup

A

ctrl shift g

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12
Q

Show/hide rulers

A

Ctrl r

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13
Q

Show/hide guides

A

Ctrl ;

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14
Q

Send object to front

A

Ctrl Shift ]

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15
Q

Send object to back

A

Ctrl Shift [

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16
Q

Increase brush/eraser size

A

}

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17
Q

Decrease brush/eraser size

A

{

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18
Q

Pick up/put down Pen tool

A

P

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19
Q

CMYK

A

Cyan, Magenta, Yellow, Key
(Black)
Used for printed work (photographs, graphics
with more than 4 colors)

20
Q

RGB

A

Red, Green, Blue
Used for screen based work (TVs, Computers,
Phones, websites)

21
Q

PMS

A

Pantone Matching System

22
Q

Elements- a path of a point through space

A

line

23
Q

element- a two dimensional area defined in some way

A

shape

24
Q

element-objects being 3D

A

form

25
Q

element-the emptiness of an area

A

space

26
Q

element-derived by reflective light

A

color

27
Q

element- the darkness or lightness of an object

A

value

28
Q

element- how things feel

A

texture

29
Q

principle-indicates movement by repetition of the elements.

A

ryhtym

30
Q

principle- creates a look & feeling of action

A

movement

31
Q

principle- concerned with equalizing forces or elements

A

balance

32
Q

principle- concerned with difference or contrast

A

variety

33
Q

principle-makes one part of a work dominant

A

emphasis

34
Q

principle-the size relationship

A

proportion

35
Q

principle- creates unity by stressing similarities

A

harmony

36
Q

principle-wholeness

A

unity

37
Q

the way of projecting ideas & experiences with visual content

A

graphic design

38
Q

branding

A

developing a perception about your business

39
Q

identity

A

logo,layout themes, colors, typefaces, ect

40
Q

target market

A

group of people a company appeals too

41
Q

kerning

A

a space between individual letters

42
Q

tracking

A

the process of loosening or tightening a block of text

43
Q

leading

A

amount of space between lines

44
Q

the arrangement of fonts and words

A

readability

45
Q

measures how easy or hard to see the difference between letters

A

legibility

46
Q

DPI

A

dots per inch (300)

47
Q

PPI

A

Pixels per inch (200)